What did Fox do?
In the motor repair business, the initial sale of the morning sets the tone for the rest of the day. Our ‘Pagid Big Brakefast’ campaign ran exclusively with leading aftermarket part supplier Euro Car Parts, encouraging branch teams to sell Pagid first thing – when customers drop their cars off, and garages begin to call.
The ‘Big Brakefast’ was classic push and pull. Incentivising sales through the branch network, and promoting purchase by the workshop customers, with a core creative theme and headline prizes running throughout, and an integrated programme of on- and offline communications built around a campaign microsite.
For the branch teams
- Chances to win trips to the British Grand Prix at Silverstone, for the best performing teams in each region.
- Free breakfast for the fastest sellers each morning
For the workshops
A scratch-card with every purchase of Pagid – every card a winner
Thousands of instant win prizes, including
- VIP trips to the British Grand Prix at Silverstone – 5 star hotel, Grandstand seats, paddock hospitality
- Breakfast at Burger King
- Pagid merchandise
- Professional training with the Pagid Professional Academy
And when the dust finally settled, Fox organised the Grand Prix trips from start to finish – including sourcing hospitality packages, co-ordinating and hosting the event, and creating winners packs, event collateral and branded giveaways.