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Case studies

Capturing the best graduate talent for Virgin Media

Background

Virgin Media is renowned for continuous innovation; something that is only sustainable by setting out to recruit the best talent in the business. In particular, Virgin Media wants to attract ‘the best of the best’ through its market-leading graduate recruitment programme.

But to recruit the best graduate talent, Virgin Media has to capture their interest in the first place, by standing out from the crowd in the jam-packed graduate programme marketplace.

What did Fox do?

In 2015, the UK was crazy for talent shows – Louisa Johnson was on the verge of winning X Factor and Jules was dancing with her dog Matisse on the Britain’s Got Talent stage.

So we created a campaign theme in line with the talent show craze – with a creative concept, online ‘graduate hub’ and digital campaign to drive awareness and interest, and encourage graduates to join in the action. Oh, and we did it all in super-fast record time too (faster than Virgin’s own superfast broadband!).

What happened?

Our work on the Virgin Media Graduate Programme resulted in a campaign that ran for successive years, reaching over 300,000 undergraduates looking to take their next step.

Virgin Media received a record number of applications through the graduate hub, including a significant increase in applications for ‘priority roles’ in finance and business.

And we like to think we helped a lot of young people find their dream first job…

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