What did Fox do?
Fox developed the messaging and creative approach for TOTAL Lubricants in the UK aftermarket, creating a platform for TOTAL’s appointment as supplier through GroupAuto (one of the UK’s largest automotive parts buying groups). Our core proposition – The Winning Formula – has been adopted across TOTAL Lubricants brand communications, including events, sales materials and direct customer communications.
On the back of Fox’s industry-leading relationships with the automotive aftermarket and commercial vehicle industry, we were appointed the sole PR agency for TOTAL Lubricants in the UK – with the aim to fully engage the automotive aftermarket. We continue to build stories and content for TOTAL, all based on TOTAL’s core brand pillars of product quality, UK manufacturing, OE credentials and their association with motorsports.