What did Fox do?
We created, planned and implemented a fully integrated programme of internal and end-user and media comms, running from the end of October until March, with the flexibility to respond to changing conditions and events – such as the extreme wet weather and flooding.
Our message was designed to be positive, and yes, empowering. So we created the Power through Winter umbrella theme, with a core set of graphics and headlines designed to demonstrate how Speedy can help customers to stay warm, dry and fully productive – whatever the weather.
Activity revolved around a campaign microsite, featuring relevant products and services, continually updated blog content, information and advice, training options, depot search and contact details.
Awareness and traffic was generated by a mix of in-branch display, online marketing including PPC, retargeting and social media. Targeted email was central to the strategy, running throughout the winter months with a combination of pre-scheduled messages and ‘emergency’ bulletins.