At Fox Agency, we know that with B2B PR, one size does not fit all.
This is why our distinct proposition is powered with digital expertise, enabling the effective integration of public relations, social media and search engine optimisation (SEO) to create powerful and accountable campaigns.
Our B2B public relations team is highly skilled in sectors that include automotive, construction, engineering, professional services, finance and technology.
We’re in the business of building relationships; both with our clients, where we have many long-standing partnerships, and with the media – developing open and transparent relationships generating the best results for everyone.
How can B2B PR help my business?
From driving sales to raising your profile and increasing brand awareness, whatever your commercial objective, our B2B PR team are experts at getting your voice heard where your target audience will hear it.
What B2B PR services do we offer?
We use a range of tactics to achieve stand-out communications for clients. From media relations including press releases, editorial features, case studies and profiles in key trade media, to reactive PR and award entries – we know how to devise and deliver campaigns. Creative content that will support your objectives.
We know that what’s right for one brand or business may not be right for another. That’s why we work with you to understand whether your business requires a programme of targeted trade media relations, or a fully-integrated, ‘all singing all dancing’ campaign.
How do we approach B2B PR?
Before we recommend any programme of B2B PR activity, we gather insight and invest time to understand your business and commercial objectives.
We then agree the communications strategy and tactics that will underpin it, as well as key performance indicators (KPIs), so progress can be measured and evaluated at regular intervals throughout the campaign, informing the future direction of activity.
B2B reputation management
A business’ reputation is its most valuable asset, so on a reactive level we also help clients be prepared for the unexpected. We are highly skilled at advising clients on how to handle a crisis, should the worst ever happen, with services including online monitoring, crisis planning and communications, and media training.
See how Fox Agency accelerated Total Lubricants’ PR exposure with our case study.