Once upon a time there were advertising campaigns, direct mail campaigns, and sales promotion campaigns. Occasionally, they ran simultaneously with a greater or lesser degree of synergy. More often than not, they didn’t.
In the digital world, we have the ability to create campaigns with a number of genuinely interconnected elements, designed to complement and amplify each other – maximising impact, interest, engagement and/or enquiry.
It’s great for B2B. Building around a compelling, core creative ideal, we develop super-targeted multi-channel activity, usually (but not always) revolving around an on-line hub. Our integrated campaigns cover everything from brand awareness and product launches to sales drives and internal comms – but always helping clients to achieve more ‘share of voice’ within specific markets.
We plan, create and deliver, using the ideal combination of media, comms and collateral in order to reach, influence and activate. The Fox box of campaign tricks includes: online marketing, PR and content; email and DM; literature and sales support; advertising; incentives and promotions; experiential, events and exhibitions; distributor support and POS.