17 June 2011
Understandably most clients want everyone to know about all the wonderful things their brand stands for, and of course, clients also want the world to know the long list of incredible features and benefits differentiating their product/service/organisation from the rest.
18 April 2011
In my agency experience and through speaking to others in the industry, really good people are hard to come by. So, when we do manage to find a diamond in the rough, we must keep it safe, polish it regularly and put it on display for clients and industry peers to gaze upon longingly.
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