b2b marketing


Truly, a man’s best friend… Even in the office

Posted by: Ashlee Drake on 2 November 2016

I’ve been thinking about some ways to keep morale up in the office as winter creeps up on us. From a very large floor plant decked out in fluorescent colourful lights to a big office reshuffle.

Then, I had the genius, yet quite unoriginal, idea of getting an office dog… And this idea has stuck with me ever since, to that obsessive point I’ve even decided to dedicate a blog post in hope of sending a big fat hint over to my boss – if he ever reads it.

Who knew there could be so many different articles and stats that not only support the idea of an office dog but support the notion that companies should think about the positive outcome by having man’s best friend by your side every step of the way.

Take Nestle, for example. Their headquarters near Gatwick have begun allowing its 1,000-plus team to bring their dogs into work. A three-step “pawthorisation” process involves a detailed questionnaire about their dog’s habits by an independent dog specialist.

Only 56 staff have chosen to bring their dog to work where they can take their canine colleagues to “meetings in designated dog-friendly rooms” or let them roam around the newly created dog gardens. It all sounds like doggy heaven.

Bringing your dog to work?Ashlee and Pudsey*

Odette Forbes, head of media relations, has noticed how the atmosphere in the office is warmer and more sociable; “you see people stopping in the corridors to stroke dogs.

Now, you may be sat at your desk in your office feeling a tad bit jealous that you don’t work for Nestle. But, have no fear because every year on 24th June it is Bring Your Dog to Work Day – the best day to ever be created.

So, don’t worry, you won’t get fired if you strut into work with your snorty pug. Instead you can boast of the benefits you are bringing instead:

  1. In a 2012 study, employees who were around dogs in the workplace reported feeling less stressed.
  2. A dog-friendly office optimises opportunities for exercise, giving pet owners a good excuse to get up for a lunch time walk. Studies have claimed that being seated for too long is bad for your health.
  3. Dogs bring a positive impact to the workplace, boosting morale and employee performance according to Randolph Barker, lead author of a study into allowing pets to work.

So, if you are having a ruff day, an office dog might just be the way forward.


*Actually Peggy

Categories: Fox musings
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