Driving around Leeds over the past few months I have noticed an increasing array of digital ‘Out Of Home’ (OOH) screens popping up on key routes in and out of the city. They are strategically positioned, extremely noticeable and draw the attention of commuters with large dwell times, stuck in the relentless Leeds rush hour traffic.
OOH advertising isn’t necessarily a key channel currently used in B2B marketing, but with the increase in cross over from B2B and B2C techniques over recent times, we’re always on the lookout for upcoming trends, advances in technology and techniques that can benefit our clients and their businesses.
We all engage with a diverse array of media and technologies whilst on the go, whether that be for business or social purpose. With such a vast increase of investment in OOH media across the UK, it’s success has been redefined and its effectiveness pushes further engagement with online and social media channels.
The market isn’t forecast to slow down any time soon either, the digital share of total OOH media spend is likely to rise to 40% in 2017 according to Campaign. This increase in growth is set to rise over the next four years which will give DOOH the biggest growth potential of any media channel.
With this in mind, I have shortlisted my top 3 digital campaigns below for inspiration. Enjoy!
No 3: Pepsi Max
No 2: British Airways
No 1: OREO