b2b marketing


Four ways to achieve your business goals with PR

Posted by: Lisa McGauley on 2 March 2018

From automotive to engineering and every B2B sector in-between, companies that sell their products or services to other businesses can reap significant benefits by engaging a PR specialist.

Whatever your business’ objective – be it to increase sales, grow brand awareness. change perceptions or something else – PR can help you get your voice heard where your target customers will hear it.

Here are four ways PR can help your B2B business stand out from the crowd:

1. Build brand awareness

Securing editorial column inches with carefully-crafted copy gives you more real estate for your money when compared to advertising alone. And it might be more effective too – a Nielson/inPowered study found that well-written content is 88 per cent more likely to improve familiarity with a brand compared to adverts.

2. Position you as a thought leader

It’s important to be regarded as a thought leader by your customers. Proactively reacting to industry ‘hot topics’, new legislation or trends will set you apart from the competition and position you as an expert on the issues that are most relevant in your sector.

A good B2B PR agency will have existing relationships with your key media titles and therefore a sound understanding of what makes them tick, ensuring you are front of mind for any comment opportunities.

PR Goals

3. Boost your credibility

Any business can buy space in a magazine, but well-written, engaging copy can work in tandem with and support your advertising by elaborating on your key messaging; bolstering your position as an authority in your sector.

From news releases about your business’ achievements, launches and milestones, to editorial features, comment pieces and awards, every aspect of a B2B PR campaign works together to help boost your credibility.

4. Raise your competitors’ eyebrows

No managing director wants to read a double-page feature in a key sector title where all the competition is quoted but they aren’t. A B2B PR agency can help ensure you get your share of voice on the issues that matter to your customers, and in turn, make them more likely to choose you over the competition.

So, if you want your business to stand out from the crowd, get in touch below or see our B2B PR services.

Categories: PR
Tags: , ,

We'd love to hear from you.

To see how we can help your business, why not drop us a line and say hello?

Contact us