10 June 2019 Why digital-first branding is key to B2B marketing There once was a time when businesses could get away with a muddled approach to their branding, developing a beautiful… Read article
21 February 2019 2019 prediction: Digital design becomes the bread and butter It goes without saying that over the past decade more time is spent on digital design projects than ever before…. Read article
4 February 2019 2019 prediction: Creatives will panic about honesty Think of some of the world’s best slogans. “Every little helps”, “Just do it”, “Because you’re worth it” or “Vorsprung… Read article
1 February 2019 2019 prediction: Brands will increasingly become politicised It all started with that Pepsi advert. In the controversial spot featuring Kendall Jenner, lots of young, multicultural people are… Read article
1 November 2018 Fox Agency’s favourite rebrands of 2018 Immersed in the competitive world of marketing as we are, our day-to-day objective at Fox Agency is to remain creative… Read article
2 February 2018 The Directors Cut | #BADGEGATE – Leeds United and the badge debacle We will all have seen mention of Leeds United recently. The team was all over the national news due to the… Read article
6 November 2017 Colour makes a difference: a lesson from McDonald’s Imagine, for a minute, if the McDonald’s logo we know and love was not the vibrant red with its golden… Read article
16 October 2017 UKIP could be facing a copyright battle after launching their rebrand At their recent annual party conference in Torquay, the UK Independence Party unveiled their new branding. The strategy behind the… Read article
13 September 2017 The seven worst car names of all time, a lesson in branding The recent Audi branding saga reminded me of other awful car name ideas from the past. So here follows some… Read article
8 September 2017 How not to name a car: A guide by Audi Recently, Audi decided to change its nomenclature. That within itself is not cause for celebration, nor a blog post. Usually…. Read article
