4 July 2017 What the hell is executive branding and why should I care? Reading a reliable source recently, I was surprised to hear that most B2B buyers don’t talk to a sales rep… Read article
2 May 2017 PR and paying for coverage. Is media buy the inevitable future of PR? There’s always been an uneasy correlation between PR and advertising. In the past, this was usually restricted to the confusion… Read article
27 February 2017 Nokia’s launch of the refreshed 3310 was a huge mistake Nokia was once the greatest mobile phone company in the world. I’ve had the 5110, 7110, 8210 and of course,… Read article
16 February 2017 Why white-hat SEO needs PR Search engine optimisation is a murky field. Or at least, it once was. Now, due to changes to the way… Read article
10 February 2017 The chatbots are coming! When I think of the future, with artificial intelligence in mind, I always prefer to think the situation will be… Read article
7 February 2017 Are podcasts part of your marketing mix? The humble podcast was a product of the iPod era. Apple brought the concept to the mainstream, and in doing… Read article
6 February 2017 Um, so, we think print is sometimes more important than digital Hold up. Before you jump down the page to comment. I said ‘sometimes’. As the Head of Online and Content,… Read article
3 February 2017 You are tracking too many KPIs – get focused! Views, unique views, monthly views, daily views, hourly views, views from new visitors, views from returning visitors, views from women,… Read article
25 January 2016 The 10 major challenges for B2B marketers in 2016 [Report] This year is going to be big. We’ve launched a brand new website, a new look brand and today we’re… Read article
