2 July 2019 Improve your PR outreach response with this simple trick Just for a second, put yourself in the shoes of downtrodden journos and website owners. They’re bombarded with hundreds of… Read article
22 February 2019 Fox Agency attends Prolific London Launch We’re avid readers of Prolific North here at Fox Agency, so we were keen to attend the launch of Prolific… Read article
11 February 2019 2019 prediction: Facebook will continue to show how not to do crisis communications In 2019, Facebook will celebrate its 15th birthday. Staggering, really. Many marketers, especially those in the B2B sphere, still treat… Read article
10 May 2018 Facebook’s recent PR disaster shows how not to handle a crisis Mark Zuckerberg has a lot of explaining to do. I find it all too easy to forget that Facebook has… Read article
4 July 2017 What the hell is executive branding and why should I care? Reading a reliable source recently, I was surprised to hear that most B2B buyers don’t talk to a sales rep… Read article
2 May 2017 PR and paying for coverage. Is media buy the inevitable future of PR? There’s always been an uneasy correlation between PR and advertising. In the past, this was usually restricted to the confusion… Read article
27 February 2017 Nokia’s launch of the refreshed 3310 was a huge mistake Nokia was once the greatest mobile phone company in the world. I’ve had the 5110, 7110, 8210 and of course,… Read article
16 February 2017 Why white-hat SEO needs PR Search engine optimisation is a murky field. Or at least, it once was. Now, due to changes to the way… Read article
10 February 2017 The chatbots are coming! When I think of the future, with artificial intelligence in mind, I always prefer to think the situation will be… Read article
7 February 2017 Are podcasts part of your marketing mix? The humble podcast was a product of the iPod era. Apple brought the concept to the mainstream, and in doing… Read article
