What did Fox do?
In 2015, the UK was crazy for talent shows – Louisa Johnson was on the verge of winning X Factor and Jules was dancing with her dog Matisse on the Britain’s Got Talent stage.
So we created a campaign theme in line with the talent show craze – with a creative concept, online ‘graduate hub’ and digital campaign to drive awareness and interest, and encourage graduates to join in the action. Oh, and we did it all in super-fast record time too (faster than Virgin’s own superfast broadband!).