What did Fox do?
We created a clear, compelling proposition for the global CV aftermarket, with an engaging overarching creative approach.
Changing Filtration portrayed Parker Racor as a brand with global resources, class-leading technology, and a total commitment to innovation – bringing tomorrow’s filtration technology to the CV aftermarket.
We delivered targeted, integrated communications across multiple channels, building recognition and interest in the Racor brand. The message was relevant for all audiences too: internal, trade partners and customers alike.