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Transforming language learning for the world’s largest B2B learning provider

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The background story

Berlitz is the world’s largest B2B language learning provider, celebrating its 140th anniversary in 2018.

Operating from over 550 locations across 70 different countries, its instructors help businesspeople learn a new language using the proven ‘Berlitz method’.

Following a competitive pitch involving agencies from the US, Europe, and South America, Fox Agency was appointed to reinforce and reposition the Berlitz brand – including, redefining ‘The Berlitz Method’ proposition and relaunching the market-leading online learning platform, Berlitz Virtual Learning Centre (BVLC) – to support sales activity across key global markets.

What did Fox Agency do?

Firstly, we redefined the messaging and creative approach for Berlitz’ renowned approach to learning – ‘The Berlitz Method’. We then set about transforming communications for its online learning proposition – The Berlitz Virtual Learning Centre (BVLC).

Fox Agency was also appointed to create and activate global campaigns to support seasonal activity in key local geographical markets.

We created a suite of brand communications and collateral, sales support, content strategy, and content creation to equip Berlitz sales teams with the tools and resources required to convey a more engaging story to global B2B customers.

Transforming communications for Berlitz
140 Years of Berlitz

What happened?

Our ‘redefined’ proposition, messaging and visual concept provides a platform for success in the fast-growing world of EdTech and online learning. With the global market expected to grow to $151.78billion by 2026, Berlitz is ideally positioned to maximise the opportunities for growth – backed by a clearly defined brand proposition and globally recognised ‘Berlitz Method’ approach to learning.

Marco Costa, then Global Marketing Director at Berlitz said:

“We love working with Fox Agency – a team that clearly has proven integrated B2B marketing skills and experience. Berlitz is a highly recognisable brand in the languages space, and we needed to ensure that our agency would be pro-active at producing innovative campaigns that will lead to great results”.

Localised Campaign Activation for Berlitz
Berlitz Virtual Learning Centre
Berlitz Virtual Learning Centre

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