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Seamless social media management for Brother Sewing UK

The background story

Established in 1908, Brother Sewing has been creating industry-leading sewing, embroidery and quilting machines for over 100 years. In 2015, Brother Sewing UK was looking to increase its presence and engagement across social media platforms. Social media activity had to support its sales channels, especially the independent retailers. But crucially, it had to capture the imagination of the crafting community.

What did Fox do?

Fox has been working with Brother Sewing UK for almost two years, creating interesting, informative and engaging content for its social channels; including tips, tricks and inspiration to encourage customers to make the most of their Brother Sewing machine. We also re-energised their blog to support social media activity. Our aim throughout has been to position Brother Sewing UK as thought-leaders – the go-to sewing community on social media.

What happened?

Today, Brother Sewing UK has a following of over 22,000 across Facebook, Twitter, Instagram and Pinterest, an increase of over 200%.

2017 saw a high level of success for the Brother Sewing UK social media channels. Following a strong first year, Fox built upon the initial promise to deliver unprecedented social media engagement and follower results, and the social channels now boast a loyal sewing community who regularly engage with our content.

When it comes to increasing brand awareness, loyalty and engagement through effective social media, look no further than Fox Agency

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