What did Fox Agency do?
Our job was to make TMD Friction look the very best in class at the most important automotive trade show on the planet.
Cue a big, bold brand message and visual approach. One that reflected TMD’s global presence and superiority in automotive brake friction for its world-leading brands, Textar, Don, Mintex and Pagid.
‘THIS IS OUR WORLD’ became the new corporate proposition.
We created a platform for TMD’s presence at the show and a consistent approach to communicating TMD’s core strengths – quality, innovation, passion and partnerships.