b2b marketing

Case studies

Transformative comms for a global business consultancy

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The background story

With over 4,500 consultants, offices in 20+ countries and annual revenues of over €700million, BearingPoint is leading the way in digital transformation and business consultancy for global enterprise organisations.

Keeping a global network of consultants informed, engaged and delivering on the company’s unique proposition and innovative-approach is a big challenge – requiring compelling propositions, inspiring creative and digital activation that lands with impact.

In addition, sharing BearingPoint innovations, industry-insights, thought leadership and success stories is central to driving ambitious growth.

What did Fox do?

Working across firm-wide projects, from creating and launching the global 10 Year Anniversary campaign and bringing the new Exec Leadership Team to life, to repositioning BearingPoint’s thought leadership division, Fox Agency has created and launched global campaigns built on compelling propositions, global technology market insights and impactful creativity.

For external audiences, Fox Agency has promoted success stories and launched innovations through video and digital content – in partnership with the BearingPoint ‘Digital Factory’ team.

Industry insight and expertise have been communicated through digital and social content – spanning global tech topics from Industry 4.0, automation and digital product twin, to software asset management and CFO 4.0 transformation.

Industry 4.0 and IoT
Technology content for BearingPoint

What happened?

After 12 months, the partnership and our relationship goes from strength to strength. We continue to develop ever-more expert content, focused on global technology topics, all demonstrating BearingPoint’s global expertise, insight, thought-leadership, and successes.

Internal engagement with firm-wide initiatives is increasing as new campaigns are activated across all locations and the entire global consultant network.

Fox Agency continues to provide expert strategy and consultancy, brand and creative concepts, digital content, video, animation and campaign activation to both internal and external global audiences.

BearingPoint Internal Communications
BearingPoint Global Marketing
BearingPoint Global Brand

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