“The proximity between the agency and client needs to be strong. We need to be, on both sides, very humble, and tell [each other] what is going on.”
Senior Marketing & Communication Manager
BOBSTView LinkedIn Profile
François Martin is Senior Marketing and Communication Manager for BOBST, the world’s leading supplier of substrate processing, printing and converting equipment and services for the label, packaging, carton and corrugated industries.
François is working hard to accelerate the digital and sustainable transformation of the printing and packaging industry; communicating industrial innovations that will increase agility in packaging production, whilst reducing waste generation.
In his 30+ experience, in roles such as Head of Global Marketing at HP, Messe Dusseldorf and now BOBST, François has experienced working with many global agency partnerships. He discusses his ideal agency size, set-up and what he thinks is the most important factor in a successful client- agency relationship.
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