“When measuring results, it’s not only about the size of the number – it’s also about the quality of the number – there isn’t a direct correlation between every pound you spend and your results.”
The Marketing CentreView LinkedIn Profile
Jane Nugent’s expertise covers all aspects of the marketing mix from strategy, campaigns, brand and proposition development, digital channel development and customer insight – having transformed marketing at huge B2B organisations.
Jane’s career journey includes senior marketing roles at Thomson Reuters; navigating a period of huge change in the UK newspaper industry with the huge growth of digital.
Jane also shares her experiences as Marketing Director of £400million turnover, tool & equipment hire company, Speedy Hire – transforming what was a very traditional approach to marketing to a more digitally-focused strategy.
Jane now works with ambitious SMEs helping them drive growth through brand proposition, marketing strategy and activation.
If you’re a world-leading B2B marketeer, or you’d like to suggest a guest for the show, we’d love to hear from you.
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