“The really successful B2B brands we see are those that blend art and science. They combine creative uniqueness and excellent technical execution to deliver on both utility and emotion.”
President - North America
B2B InternationalView LinkedIn Profile
Julia Doheny is responsible for the North American business of B2B international – the world’s largest B2B market research company.
Having joined the business as a Research Exec in 2005, Julia’s career has seen her work with global B2B clients and FTSE250 companies including MasterCard, Stanley Black & Decker, Bloomberg, SouthWest Airlines, Akzo Nobel and Microsoft to name but a few.
Julia is a published author of a white paper and a book on B2B marketing and market research. She has also been a guest speaker for the Canadian Market Research & Intelligence Association, amongst many others.
Julia has created enhanced B2B market research frameworks including Net Value Score, CX Excellence Pillars and Emotional Engagement Ladder.
If you’re a world-leading B2B marketeer, or you’d like to suggest a guest for the show, we’d love to hear from you.
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