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“The really successful B2B brands we see are those that blend art and science. They combine creative uniqueness and excellent technical execution to deliver on both utility and emotion.”

Welcome Julia Doheny

President - North America

B2B International

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Julia Doheny is responsible for the North American business of B2B international – the world’s largest B2B market research company.

Having joined the business as a Research Exec in 2005, Julia’s career has seen her work with global B2B clients and FTSE250 companies including MasterCard, Stanley Black & Decker, Bloomberg, SouthWest Airlines, Akzo Nobel and Microsoft to name but a few.

Julia is a published author of a white paper and a book on B2B marketing and market research. She has also been a guest speaker for the Canadian Market Research & Intelligence Association, amongst many others.

Julia has created enhanced B2B market research frameworks including Net Value Score, CX Excellence Pillars and Emotional Engagement Ladder.

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