ClientSide Podcasts
Episode 54
Know your customer, know their journey
Gabriele Lochis, Head of Digital Marketing Arval BNP Paribas Group
How many marketers truly know their customers' experience? Gabriele Lochis joins ClientSide from car leasing specialists Arval BNP Paribas to explore key landmarks on the customer journey route, with advice on how to land a return visit.
Episode 53
The digital age of content and PR
Gareth Spence, Senior Director of Digital Marketing and Public Relations ADVA
Creating cut-through is a challenge that all digital marketing teams are faced with. Join Digital Marketing and PR expert Gareth Spence for insight that will maximise content and effectively engage your online community.
Episode 52
How sincerity and storytelling support meaningful sales
Richard Lane, Co-Founder and CCO durhamlane
This week we explore how to make sales meaningful in order to create meaningful sales with Richard Lane, Co-founder and CCO at durhamlane. First on the agenda? Bridging the gap between sales and marketing.
Episode 51
Tech marketing: content that sells
Giorgia Guantario, Senior Content Marketing Manager Gamma
Writing content that compels and engages is harder than it seems. And, in a sea of tech companies vying for listeners' attention, it seems impossible. Join Content Marketing Manager Giorgia Guantario, and host Nathan Anibaba, as they delve into creating content that sells both brand and product.
Episode 50
B2B marketing meets global sales
Peter Richards - Director of Marketing & Communications, Protolabs Protolabs
Nathan Anibaba is joined by Peter Richards, the Director of Communications at Protolabs, which is currently the fastest manufacturer of custom prototypes globally and operates in eight countries. Listen to this episode explore the challenges B2B marketing poses when incorporating global markets with regional focuses.
Episode 49
Connecting and collaborating for long-term prosperity
Ben Legg - CEO and Co Founder, Portfolio Collective Portfolio Collective
Nathan Anibaba is joined by Ben Legg, the CEO and co-founder at The Portfolio Collective, which seeks to support thousands of entrepreneurs worldwide. Listen to them unpack what it means to be a portfolio professional in an ever-changing industry landscape, and what it means for your career.
Episode 48
People, Purpose and Profit
Ayelet Mavor - Head of ESG for Minute Media Minute Media
Nathan Anibaba is joined by Ayelet Mavor, Head of ESG for Minute Media, a global content technology company. This week ClientSide discusses the emerging role that ESG plays for companies and how it can make a difference whilst generating commercial value for businesses.
Episode 47
How digital ecosystems are transforming tech businesses
ClientSide’s latest episode rounds up all the best bits from our recent webinar. Featuring Chris Brown, Ash Mohd and Dona Haj, our expert panel is made up of globally recognised stakeholders and specialists in how digital ecosystems can transform businesses.
Episode 46
Attracting talent in the era of online working
Ash Mohd - People Engagement Global Lead Accenture
Nathan Anibaba is joined by Ash Mohd, a People Engagement Global Lead covering Intelligent Platform Services and Ecosystems. This week’s ClientSide episode tackles the ways in which companies can better source and nurture incoming talent.
Episode 45
The future of CSR
Lucy Bennett-Baggs, Founder and CEO Force for Good
On this week’s ClientSide Nathan Anibaba is joined by Lucy Bennett-Baggs, the Founder and CEO of Force for Good which helps charities connect with disadvantaged communities around the globe. On this week’s ClientSide episode, Lucy shares her insights on the future of CSR, how different generations interact with charities and how public support for companies is becoming increasingly linked to their stance on key global issues.
Episode 44
Fuelling the customer experience with an entrepreneurial mindset
Miguel Avalos, EMEA Group Head of Marketing for Commerce and Vertical progams Google
On this week’s ClientSide, Nathan Anibaba is joined by Miguel Avalos, the EMEA Group Head of B2B marketing for commerce and vertical programmes at Google. They discuss how incorporating business strategy with marketing plays a critical role in building a successful business.
Episode 43
Transformational change in an era of uncertainty
Jamie Cleghorn - Partner Bain & Company
On this week’s ClientSide Nathan Anibaba is joined by Jamie Cleghorn, a partner at Bain & Company, leading Bain’s B2B commercials excellence practices in the Americas. They discuss how team psychology is intrinsically linked to a company’s strategy and growth, even in an era of uncertainty.
Episode 42
Customer trust and employee awareness: the cornerstones of cybersecurity
Johan Dreyer - Field CTO Mimecast
On this week’s ClientSide Nathan Anibaba is joined by Johan Dreyer, Mimecast’s EMEA field CTO. They discuss the cost, yet necessity, of customer trust in cybersecurity, and how employee culture is another crucial aspect of this success.
Episode 41
The changing landscape of cybersecurity
Baldeep Dogra, Director of Product Marketing Blackberry
This week on Clientside Nathan Anibaba is joined by Baldeep Dogra, Blackberry’s Director of Product Marketing at Blackberry, to discuss the importance of cybersecurity, its changing landscape and how tech companies mitigate its potential risk.
Episode 40
The inside track on brand building
Christine Adams, Director of Marketing Cloudmore
This week on ClientSide, Nathan Anibaba is joined by Christine Adams, Cloudmore’s Director of Marketing, to share an insightful discussion on the importance of brand, and her experience building a career as an expert marketer.
Episode 39
Driving success for the travel industry
Frédéric Dumoulin, Vice President Americas Karhoo
Nathan Anibaba is joined by Frédéric Dumoulin, Karhoo’s Vice President for the Americas, to find out what’s driving the world’s leading open mobility platform.
Episode 38
Of money and modernisation
John Smith, Executive Vice President of Ecosystem Zafin
Nathan Anibaba is joined by John Smith, Executive Vice President of Ecosystem at Zafin, to dive into the detail of digital transformation for banks.
Episode 37
Leading the way in ecosystem co-creation
Michal Harris, Head of Global Marketing Beyond by Bearing Point
Nathan Anibaba is joined by Michal Harris, Head of Global Marketing at Beyond by BearingPoint, to talk all things B2B marketing and tech.
Episode 36
From cell phones to cybersecurity: the reinvention of a global brand
Brian Clevenger, VP of Corporate Marketing BlackBerry
Nathan Anibaba is joined by Brian Clevenger, VP of Corporate Marketing at BlackBerry, to share an incredible story of a brand that pivoted from mobile devices to cybersecurity.
Episode 35
An insight on digital transformation
Hamish White - Founder and CEO Mobilise
This week on ClientSide, Nathan Anibaba and Mobilise founder Hamish White share an insightful discussion on business transformations from physical to digital.
Episode 34
Overcoming adversity with care and technology
Nicholas Kelly - Chief Executive Officer Axela Ltd.
This week on Clientside, Nathan Anibaba shares a fascinating and inspiring discussion with Axela founder Nicholas Kelly about how IoT is changing the face of personal healthcare.
Episode 33
Social impact, innovation, and entrepreneurship
Saleema Vellani - Founder & CEO Ripple Impact
This week on ClientSide, Nathan Anibaba interviews Saleema Vellani, the revolutionary ‘intrapeneur’, author, and lecturer about how to successfully drive innovation and creativity in your organization.
Episode 32
International perspectives on international marketing
Raj Kumar
On this ClientSide Podcast, Nathan Anibaba chats to Raj Kumar, former Brand and Reputation Director for Aviva, about the challenges faced by global marketing professionals in the pandemic era.
Episode 31
The lowdown on startups and scale-ups
Carol Howley - Vice President of Marketing and Communications Panintelligence
When it comes to startups and scale-ups, Carol Howley, VP of Marketing and Communications at Panintelligence and former Global Head of B2B Marketing at Skyscanner, couldn’t be better placed to discuss the dos and don’ts of growth success.
Episode 30
Making crypto less cryptic
Andy Bryant
Discover why crypto's combination of finance and tech ticks all the boxes for FinTech and blockchain commentator, Andy Bryant.
Episode 29
Will B2B sales ever be the same again?
This podcast features three incredible B2B sales experts who joined us for our first ClientSide webinar, to discuss the changing landscape of B2B sales in light of the events of 2020.
Episode 28
The IoT evolution
Sam Colley - CEO Pod Group
Having worked with IoT technology before it even gained the name IoT, Sam Colley CEO of Pod Group couldn’t be more well-placed to chat with us about some of the fascinating use cases of IoT.
Episode 27
All things IoT
Sylwia Kechiche - Principal Analyst, IoT and Enterprise GSMA Intelligence
At its core IoT is about solving a problem, as Sylwia Kechiche Principal Analyst of IoT and Enterprise at GSMA Intelligence explains.
Episode 26
The marketing lessons you don’t learn at uni
Shikha Pakhide - Senior Marketing Manager Bentley Systems
A fascinating insight into the art of unifying sales and marketing with an entire life-cycle model. Seasoned B2B marketing professional, Shikha Pakhide, chats with us about her global marketing career and her passion for writing.
Episode 25
First-class marketing, delivered
Ben Rhodes
Former Marketing Director at Royal Mail, Ben Rhodes chats with us about leading one of Britain’s most traditional institutions through its digital transformation. He also explains his decision to move away from agency to in-house marketing, and how he puts his own stamp on creative leadership.
Episode 24
Adapt or Die; the brutality of digital transformation
Marie Bergfelt - Head of Marketing Portfolio and Communications BOBST
Adapting to the digitalisation of business and communicating tailored messages across cultures and countries has never been more vital. Marie Bergfelt shares with us her wealth of experience and advice in these areas.
Episode 23
Does your tech business think with a business mindset?
Julie Short - Research Analyst
Helping tech companies think from a business perspective and creating a unique offering for their clients is the advice from research analyst Julie Short.
Episode 22
Toe to toe competitive marketing, legal intervention, and jail; the memoirs of a telecom marketeer
David Smith - International Telecoms Marketing Director Manx Telecom
David Smith, International Telecoms Marketing Director looks back on his global career and how the mobile telecoms industry has changed.
Episode 21
Is your marketing strategy under the influence?
Lena Young - Director of Communications Klear
Director of Communications at Klear, Lena Young discusses the value of influencer marketing, data-driven decisions, and creativity.
Episode 20
Entrepreneurial addict with no plans to kick the habit
Geoff Phillips - Founder Canvas Marketing
Award-winning marketer Geoff Phillips admits to being hooked on the drug of entrepreneurship, disrupting traditional business models with his marketing methods, and confronting agency relationships with the three F’s.
Episode 19
Be honest, be yourself and success will follow
Joanne White - Head of Global Marketing Teacherly
Joanne White, Head of Global Marketing at Teacherly, discusses the psychological aspects of marketing and being true to yourself and your beliefs in the industry.
Episode 18
Prayers, Stayers, and Players… pick your squad
Andrew Grill - Practical Futurist The Practical Futurist
Enlightening an audience blindsided by the tech which surrounds them. Acclaimed Practical Futurist, Andrew Grill discusses the imminent future trends to hit our businesses and unpacks the idea of digital curiosity.
Episode 17
Fighting financial crime with a brave agency sidekick
Ryan Morrison - Chief Operating Officer TruNarrative
TruNarrative COO, Ryan Morrison explores what it takes to be a B2B FinTech solutions superhero, discusses how a deadly virus has influenced a digital transformation in market behaviour, and explains his company’s mission to make safe commerce simple.
Episode 16
Why you should blend your left-brain side with your right-brain side
Chris Peat - Global Senior Manager, Digital Marketing BearingPoint
We’re talking combining the technical and the creative with BearingPoint’s Global Head of Digital Marketing, Chris Peat. Chris discusses B2B technology trends, how digital marketing has changed in light of the pandemic, and how businesses should level up their thought leadership.
Episode 15
Sun, sand, and IoT
Amy Garcia - Marketing Director Pod Group
With a background in global tech PR, Amy Garcia took the plunge to start her own agency in the Spanish sun. She chats with us about her experience working with different cultures and marketing IoT with Pod Group.
Episode 14
How to market marketing to those of little faith
Adrian Lambert - Marketing Director Blackbird
Blackbird’s Marketing Director, Adrian Lambert, admits to falling into marketing but has since built an impressive portfolio within the industry. Adrian chats with us about marketing quick wins and long game strategic marketing, appeasing marketing cynics whilst generating leads to prove his success.
Episode 13
Live and Let KPI
Tim Bond - Head of Insight DMA
He already sounds like a secret agent but when Head of Insight at the DMA, Tim Bond, talks data, analytics, and insights he really wouldn’t sound out of place in our majesty’s secret service.
Episode 12
That awkward moment when you realise you love FinTech
Abbie Daniels - Head of Communications for EMEA TransferWise
Having always dreamed of a PR role in a luxury brand, Head of Communications for EMEA TransferWise, Abbie Daniels, entered the FinTech world with some resistance. She chats with us about how her opinion was transformed.
Episode 11
Suspect emails, bad actors, and the AI that saves the day
Laura Brooks - PR Manager Tessian
Alerting the media and therefore the public to the increased risk of phishing scams during the pandemic is high on Tessian’s agenda. PR Manager, Laura Brooks, chats with us about the fraud risks Tessian is protecting customers against, how AI is enabling this, and how sensitive marketing, with agency assistance, prevents the accusation of ambulance chasing.
Episode 10
From sketch to shelf in pharma and healthcare
Rich Quelch - Global Head of Marketing Origin Pharma Packaging
Getting behind a digital-first marketing strategy has never been more imperative, according to Global Head of Marketing for Origin Pharma, Rich Quelch. Rich discusses creating an all-under-one-roof solution for the healthcare and pharma industry.
Episode 9
‘If you’re not being helpful, then shut up.’
Nick Morris - Global Director of PR and Communications Nexthink
Nick Morris, Global Director of PR and Communications at Nexthink, chats with us about employee digital experience and building a brand by beginning with the problem. He discusses how on earth to react to the evolving landscape of Covid-19, plus his pet peeves when it comes to agencies.
Episode 8
From engineer to marketeer
James McCarthy - Chief Marketing Officer Exonar
After beginning his career in engineering, the millennium saw James McCarthy go on to work for tech brands such as Vodaphone and Microsoft. Now the CMO of Exonar, James chats with us about the digital data revolution, the importance of a strong brand proposition, and why CMOs need to be in the boardroom.
Episode 7
Taking the fear out of FinTech
Sam Oakley - Head of Marketing Bud - Beyond open banking
The FinTech world is becoming more and more diverse. Sam Oakley, Head of Marketing at Bud Beyond Open Banking, chats with us about this changing landscape and details how Bud aims to make FinTech friendly, human-centric, and a lot less scary.
Episode 6
The crystal clear need for business transparency
Julia Dettler-Bates - European Marketing Communications Manager Fellowes Brands
We’re talking rebrands, colleagues of the future, and transparency in the client-agency relationship with Julia Dettler-Bates, European Marketing Communications Manager at Fellowes.
Episode 5
Marketing alchemy and the composition of success
Robert Glass - Head of Marketing Exel Composites
From attractive client-agency relationships, to pitching and creating perceived value for your brand, Robert Glass breaks down the composite parts of marketing success.
Episode 4
Finding an agency that brings the whole package
François Martin - Senior Marketing & Communication Manager BOBST
Packed with insight on sustainability and agility in the packaging industry, François Martin chats with us about orchestrating international communication, bringing value proposition to clients, and how agencies need to be flexible and reactive to supply the full package.
Episode 3
B2B marketing and market research; this guest wrote the book
Julia Doheny - President - North America B2B International
Published author on B2B marketing and market research, Julia Doheny shares her expertise in launching a new product successfully, identifying greater revenue potential, and the many other challenges she faces in her role as NA President of B2B International.
Episode 2
A question of cultural competence
Marco Costa - Marketing & Sales Director Curso Ênfase & Prospera Marketing
Marco Costa, Marketing and Sales Director at Curso Ênfase, shares his unique perspective of global B2B marketing and the importance of understanding cultural differences to deliver success. He chats about his EdTech experience, the growth of eLearning, and how for him, culture is king.
Episode 1
From front page to landing page; the digital shift
Jane Nugent - Marketing Director The Marketing Centre
The growth of digital has restructured the UK newspaper industry and Jane shares her experience of the digital shake up. With a wealth of experience in all aspects of the marketing mix, Jane now supports a number of exciting SMEs, driving growth through brand activation and marketing strategy.