B2B SEO & GEO
We make search work harder for B2B. Combining SEO and GEO, we help ambitious tech brands build authority, visibility and opportunity across every platform – human and AI alike.
Increase your reach where it matters
Search is evolving, and AI is rewriting the rules of discovery. If your brand isn’t showing up where it counts, your competitors just might be taking away your opportunities.
At Fox Agency, we combine traditional SEO with generative engine optimisation (GEO) to make sure your brand is discovered, remembered and trusted across every search and AI platform.
Our blueprint for B2B SEO & AI visibility
One-size-fits-all, fits nobody. We build tailored visibility strategies for ambitious B2B tech brands. It starts with knowing your audience, finding the gaps in your category and assembling the content, authority and presence to fill them.
Visibility creates opportunity, turning audience understanding and technical precision into measurable commercial growth.
We track your audience’s search intent, analyse their journeys and understand their pain points. Then we use those insights to:
- Bring in high-intent visitors ready to engage and buy.
- Position your brand as the go-to authority in your category.
- Align your content with every buyer role, from decision-makers to influencers.
- Sustain organic performance over time to reduce reliance on paid media.
- Keep leads flowing through evergreen SEO content that never stops performing.
We rise to the challenge. And then we solve it.
Every B2B brand faces hurdles in search. We help you overcome them with smart, data-led solutions that drive measurable results.
Spotting problems is the easy part, we take it a step further and identify opportunity. We unlock performance for brands at every stage. Whether you’ve just launched a new site or are ready to scale organic growth, our focus remains the same: sharper visibility, stronger authority and lasting ROI.
And as AI transforms how B2B audiences discover brands, we guide your team to stay ahead, combining consultancy, integration and strategy to turn change into competitive advantage.
Services that flex to your goals
Forget long-term retainers. Results are the main objective. Whether it’s a consultancy sprint, a focused project, or a growing partnership, our aim is true to commercial impact.
We adapt our approach to fit your needs. Each strategy, process and activation plan is shaped around your goals. That’s how we create opportunity, through clarity, flexibility and performance.
Interested? Take a look at our guiding principles:
Ready to help with…
SEO & GEO Consultancy
Our generative engine optimisation services start with precision. We benchmark your organic performance, uncover technical barriers and identify the growth levers that will make the biggest impact.
Through in-depth technical SEO audits and audience analysis, Fox Agency pinpoints how your buyers search, what content resonates the most and where visibility gaps exist. We review content, performance, keyword coverage and competitor positioning to uncover opportunities for greater reach and authority.
Backlink quality, domain credibility and trust signals are then assessed to ensure your brand is primed to perform everywhere that matters.
Strategic support
From SEO/GEO strategy frameworks to activation roadmaps, we design plans that keep performance consistent and scalable. Our work combines content strategy, technical excellence and digital PR to strengthen authority, both in search engines and AI generative platforms.
Fox Agency’s integrated SEO and GEO strategies place B2B tech brands at the forefront, helping to build visibility, credibility and discoverability in emerging search environments.
Measurement with meaning
Visibility is only the start. We build custom dashboards that tie SEO and GEO performance directly to commercial outcomes – think organic traffic and engagement through to pipeline contribution and ROI.
Our reporting gives you a clear view of how your investment in GEO delivers measurable business growth.
Multi-channel SEO that actually works
SEO and GEO don’t exist in a vacuum. And your strategy shouldn’t either. Our integrated, multi-channel approach connects organic search, AI platforms, paid media, PR and social to make your brand discoverable at every touchpoint.
Content & brand
SEO translates your brand into the language your audiences use. It’s about more than keywords, it’s creating content that builds recall, authority and trust across traditional and AI-driven search. After all, trust is the ultimate ranking factor, whether in SERPs or AI models.
Platform performance
Technical SEO keeps your site fast, secure and crawlable for both search engines and AI platforms. High-quality content is still a must as optimisation evolves, but it must also be structured in a way that makes it easily retrievable, scannable and summarisable by LLMs. Making sure your content is discoverable and understandable helps it rank better and scale alongside your growth.
PR & earned media
With 85% of AI citations from earned media, PR is a direct driver of discoverability. Thought leadership turns into credibility when it’s backed by high-authority coverage, and the brands consistently cutting through with earned media will reap the rewards.
Paid media
SEO establishes long-term authority, while paid search delivers instant visibility. Together, they dominate results, improve targeting and reinforce trust. AI provides unparalleled opportunities for efficiency, precision and performance in paid media, promoting faster campaign optimisation, personalised messaging at scale and smarter decision-making.
Social amplification
Social channels expand the reach of your content, ensuring insights from SEO inform posts that get shared, engaged with and discovered across every platform. In B2B, AI shouldn’t be used to mimic human voices or manufacture authority; authenticity builds the trust that makes content resonate.
Your questions, answered…
What is GEO in SEO?
Generative engine optimisation, or GEO, ensures AI-driven platforms like ChatGPT, Gemini and Perplexity can find your content. It applies core SEO principles to ensure your content is findable, trustworthy and usable within AI environments.
How does GEO differ from traditional SEO?
Traditional SEO drives website traffic. GEO drives brand discoverability inside AI platforms. Both rely on insightful, credible content and trust signals, but GEO focuses on where your audience is interacting in AI-first ways.
How do you integrate GEO with SEO?
Know your audience and create content that genuinely helps them while optimising both traditional search and AI. Think EEAT: expertise, experience, authority and trust. Combine insights from all channels to boost visibility in the most meaningful way.
TL;DR: GEO vs. SEO, the basics
SEO’s objective is traffic. GEO’s is visibility. SEO makes your site the destination, while GEO ensures your brand is part of the conversation.
Digital marketing
Tech and digital go hand-in-hand. You use digital platforms. Your audience does too. We join the dots, share the story and create lasting connections.
Ready to drive your visibility?
We don’t do generic SEO. We do B2B, and we do it in tech. From AI search to organic visibility, we cut through the noise, get your brand discovered and keep it front of mind.
Trusted by leading tech businesses, Fox Agency’s SEO and GEO strategies turn uncertainty into opportunity, delivering results that last. If that’s the kind of visibility you’re after, let’s talk.
Let’s talk
