b2b marketing

Fellowes Brands Europe appoints Fox Agency for pan-European campaigns

Fellowes Brands Europe appoints Fox Agency for pan-European campaigns

Posted by: Al Fox on 2 August 2018

Another new month, another new client. We welcomed yet another client to the fold recently when we joined up with Fellowes Brands. Fellowes is a US-owned major manufacturer and supplier of innovative workplace solutions and they appointed us to deliver campaigns across multiple product categories in several European markets.

As reported by Business Up North, “Fox Agency will create and deliver selected campaigns, encompassing market research and insight, proposition and creative development, copy and content for digital activity, photography, and in-flight and on-site airport advertising. As part of the brief, Fox will also create a suite of brand collateral for Fellowes product categories including workplace wellbeing, office ergonomics and workplace security solutions.”

Headquartered in the USA, Fellowes employs more than 1800 people around the world, with an annual revenue in excess of $500m.

Prolific North also reported on the appointment, with Julia Dettler, European marketing communications manager at Fellowes saying,

“We chose Fox Agency due to their B2B focus and experience working with innovative workplace solutions brands such as Brother. We were impressed by their creativity – both visually and through proposition and messaging”.

With our Nelson adding,

“Fellowes is a great global brand and an excellent fit for our B2B expertise and experience across their key markets. We were inspired by their ambition and product innovation – especially in the world of workplace wellbeing. It’s a pleasure to work with the Fellowes team and we’re excited about creating new opportunities, together”.

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