As reported by Prolific North, “Fox Agency has been appointed by Total, the global oil and gas company, to conduct a digital marketing campaign and create content.”
The digital marketing campaign is to include SEM/PPC, SEO, social media, display advertising and email marketing. Fox Agency will also draw on its existing automotive and industrial PR experience for Total by creating interesting online content, taking the form of web pages, blogs, news posts, video infographics and visuals.
In addition, Fox Agency will be conducting market research for TOTAL by developing a customer and participant survey. The research will enable increased understanding of Total UK audiences and will assist with informing the digital strategy and content marketing activity.
Nelson McConnell, director at Fox Agency, said on Yorkshire Business Daily: “Being appointed by an organisation as prestigious as Total is certainly a rewarding feeling. We believe what set us apart from the competition was our team’s knowledge and experience of the sector, as well as our credentials in content creation and digital marketing.”
Pauline Bovyn, digital manager at Total UK, added: “There were a number of factors that led us to appoint Fox Agency – the team has direct experience of working in our sector, they have a demonstrable passion for the subject, and they have proven success in digital marketing. We look forward to a successful partnership!
We cannot wait to work with the talented and ebullient team at Total to drive their business in the online world.