Thinking bigger, all-American style
Investing in resource and expertise to accelerate progress in our US business.
When it comes to super-sized opportunity for B2B tech brands, there’s nowhere quite like the USA. But while it might be the land of opportunity, it’s also a market full of super-tough competition and expectant clients. Putting it bluntly, over here folks want bang for their buck.
Which suits Fox Agency just fine. Over the past year, we’ve been investing in the know-how, capabilities, and partnerships needed to reach wider audiences, drive successful programs, and deliver value for clients. And in 2026, we’re doubling down on the ambition.
Because if there’s one thing that this market teaches you, it’s that standing still really isn’t an option. In the two years since opening in New York, momentum has been with us. In 2025 we achieved 45% year-on-year revenue growth and welcomed eight new US clients. These include global data centre provider Digital Realty, network technology company Axis Communications, and electronics test and measurement leader Keysight. We also expanded our global remit with OneStream, adding enhanced creative and media services to our partnership.
Alongside significant client growth, 2025 saw further key milestones for our US progress: Opening a second office in Denver, to widen our footprint and ability to support clients across the market; making five strategic senior hires across Consultancy, Strategy, Creative, and Media & Performance – expanding the depth and scale of our expertise; debuting as a Top US Marketing Agency in the B2B Marketing US Agencies Benchmarking Report; and gaining a Bronze in The Drum Awards for Media, for our OneStream Take Finance Further campaign.
In 2025 we were also recognised as a Top 10 Global Agency in The Drum’s B2B Honors Awards, and ranked among the Top Global B2B Marketing Agencies, and recognised as one of the Top Three Fastest-Growing Agencies in the B2B Marketing Global Benchmarking Report.
“The last 12 months have seen our US team deliver exceptional performance and growth across our accounts,” said Ben Fox, Global CEO of Fox Agency. “This year, we’re ambitious to grow further in one of the world’s most competitive markets, offering B2B tech brands in high-growth industries – including Industry 4.0, Connectivity, SaaS and Automotive – truly global, proven expertise. We already have a highly talented team, delivering some really exciting work for clients, and our new hires and strategic partnerships will be instrumental in driving that momentum forward in 2026.”
To better support clients with global ambitions, we have joined Worldwide Partners (WPI), the world’s most collaborative agency network. With more than 90 independent agencies across 50 countries, this partnership strengthens our ability to deliver fully integrated global marketing and PR programmes for B2B technology brands operating across multiple markets.
“2025 was a year of huge progress in the US,” said Jim Sampson, Senior Vice President and North American Partner. “From major account wins and strategic hires to enhanced capabilities and proven success across brand and demand programmes, we’ve delivered tangible results and revenue growth for global B2B tech brands. Our deep expertise across key industry verticals, combined with expanded capabilities, means we can reach wider buying groups and navigate increasingly complex customer journeys – helping brands succeed in a rapidly evolving B2B marketing landscape.”
We’re now building on that momentum – continuing to strengthen our US proposition, grow the team and deliver creative, solution-first strategies that help our clients scale and grow in the years ahead.
"We will continue to prioritize our commitment to customer-focus and service-excellence in 2026."