Built for B2B Growth
How our vertical model is helping ambitious technology brands scale and compete.
For B2B technology brands navigating increasingly complex markets, success relies on more than creative campaigns. It demands specialist insight, sector expertise, and strategies designed to deliver measurable commercial impact.
That belief continues to shape how Fox Agency evolves.
Over the past year, we’ve been strengthening our approach to help ambitious B2B brands compete and scale in fast-moving technology sectors. The result has been a strong period of growth for us as a business, generating £11.2 million in global revenue in 2025 and achieving more than 15% year-on-year growth.
Central to that progress has been the introduction of our vertical model – a strategic shift, spearheaded by Head of Consultancy, Alice Gilbert, designed to deepen our expertise across the industries where we see the greatest opportunity for B2B technology brands. Built around our focus high-growth technology sectors including Industry 4.0, Connectivity, Automotive, and SaaS & Transformation, the model enables our teams to combine sector knowledge, creative thinking and performance marketing to solve complex client challenges.
Since launching this approach, we’ve secured seven new UK client partnerships. These include global network solutions provider Axis Communications; Digital Realty, the world’s largest colocation and interconnection services provider; Parker Hannifin, the global leader in motion and control technologies; and industrial technology leader TE Connectivity.
Supporting this growth has meant continued investment in our people and capabilities. Over the past year, we expanded our global team by 23% across Consultancy, Strategy, Creative, and Media & Performance – strengthening the integrated expertise we bring to our clients’ programmes.
We’ve also expanded our international reach by joining Worldwide Partners (WPI), the world’s most collaborative agency network. With more than 90 independent agencies across 50 countries, the partnership enhances our ability to deliver end-to-end global marketing and PR programmes for B2B technology brands operating across multiple markets.
“Fifteen years after its inception, Fox Agency continues to adapt its approach – helping B2B technology brands turn rising market complexity into competitive advantage,” said Rachel Lofthouse, Managing Director UK & Europe at Fox Agency. “By bringing award-winning vertical consultancy, creativity and proven performance expertise together under one roof, we are uniquely positioned to deliver both immediate commercial impact and long-term brand growth for our clients.”
Our work and progress have also been recognised across the industry. In 2025, Fox Agency was ranked among the Top 10 Global Agencies in The Drum’s B2B Honors Awards and named among the Top Global B2B Marketing Agencies in the B2B Marketing Global Benchmarking Report.
But beyond industry recognition, our growth reflects the partnerships we build with clients – combining sector insight, creativity and data-driven strategies to turn complex challenges into tangible business outcomes.
Now we’re building on that foundation. As we move through 2026, we’re targeting 40% global growth, supported by new strategic partnerships and senior hires that will further strengthen our capabilities.
“While proudly headquartered in the UK, we are scaling our international footprint to deliver campaigns that are truly global in ambition and execution,” said Ben Fox, Global CEO at Fox Agency. “Fox Agency’s continued investment in specialist sector knowledge, global capability and measurable performance ensures our campaigns reach the right audiences, in the right markets, and drive measurable business outcomes for leading B2B technology brands.”
As our business continues to evolve, the focus remains clear: combining deep sector expertise with integrated strategy, creativity and performance to help ambitious B2B technology brands grow faster and compete on a global stage.