The biggest news, expert opinions and latest B2B tech trends; we stay ahead of the game when it comes to global B2B tech insights.
Google’s latest AI search developments are set to reshape how B2B buyers discover, evaluate and engage with brands online. Our Digital Expert, Gracia Novoa, breaks down the biggest announcements from Google I/O 2026, from agentic AI and conversational search to evolving attribution challenges, and what they mean for the future of B2B SEO, GEO and integrated digital strategy.
From the rise of AI answer engines to the growing importance of preference marketing, Forrester B2B Summit North America 2026 highlighted how rapidly the B2B landscape is evolving. In this recap, our Head of Growth US, Keith Messer, unpacks the event’s biggest themes - including the shift away from traditional engagement metrics, the convergence of brand and demand, and what marketers must do to remain visible and influential in an AI-first buying journey.
150 students. One vital brief. Endless creativity. Our Creative Director Mark Blaylock shares his reflections from mentoring at Two+Two UK 2026, where students tackled a powerful challenge from Beyond Equality - proving that the next generation of creatives is full of empathy, ambition and seriously impressive ideas.
After attending PRMoment’s GEO Masterclass, Kate O’Donnell, Associate PR Director, explores the growing role PR plays in AI search visibility. As LLMs increasingly influence B2B buying decisions, she highlights why improving GEO requires close collaboration between PR, SEO and digital teams to build stronger authority signals.
AI didn’t just get smarter at CES 2026. It got physical. This year’s event saw AI stepping out from behind our screens and into the real world. Our B2B Tech PR expert, Katherine Skidmore, shares her reflections on the week, highlighting the themes, and key moments pointing to where technology is heading next.
Our team attended with a keen eye on the trends shaping B2B marketing, particularly within the world of tech. What we found was a refreshing emphasis on the human element, even as AI continues its rapid ascent. Hear more of our teams takeaways here.
Data, measurement and reporting. Three words that an outsider looking in wouldn’t typically associate with Public Relations. Our PR Account Director, Amanda Francis is exploring how data can help drive strategic decisions in public relations and gain results.
Our Senior Digital Expert, Gracia Novoa, travelled to London for the WTSFest 2025 conference, hosted by Women in Tech SEO, to absorb insights from some of the industry’s most respected professionals. Discover her key takeaways including faceted navigation, AI-driven workflows, SEO & PPC collaboration, and winning executive buy-in.
Will AI replace humans? A question that has been heavily discussed over recent years. Rather than dwelling on the debate, our PR Director for North America, Raven Carpenter, is exploring how as marketing professionals we can embrace AI, while keeping our moral code and ethical practices intact, following her recent visit to The Drum’s B2B World Fest in Chicago.