The biggest news, expert opinions and latest B2B tech trends; we stay ahead of the game when it comes to global B2B tech insights.
As SOLUM accelerates its European growth ambitions, Fox Agency has been appointed to deliver an integrated PR programme designed to build awareness of its connected retail technology solutions across the region.
The EU AI Act's transparency rules become enforceable from 2 August 2026 – and they apply to marketers too. Sarah Townsend, our Head of Technology & AI, breaks down five simple checks every B2B marketing team can make now to stay compliant and build greater trust in their use of AI.
Fox Agency has been appointed by Axis Communications to deliver a major marketing programme spanning digital, media and demand generation. The partnership includes a flagship campaign across the Americas, alongside multi-region activity across EMEA and APAC, designed to showcase real-world impact and drive growth at scale.
Following its merger with Medicus IT, Abacus has launched a unified global brand and appointed Fox Agency to bring it to life. From digital strategy to UX and performance, the focus is on creating a seamless, scalable experience that turns transformation into measurable growth.
Google’s latest AI search developments are set to reshape how B2B buyers discover, evaluate and engage with brands online. Our Digital Expert, Gracia Novoa, breaks down the biggest announcements from Google I/O 2026, from agentic AI and conversational search to evolving attribution challenges, and what they mean for the future of B2B SEO, GEO and integrated digital strategy.
Fox Agency has been appointed as FläktGroup’s global lead agency for the data centre market - supporting its expansion and positioning advanced cooling solutions at the heart of next-gen digital infrastructure.
Over the past year, we’ve been strengthening our approach to help ambitious B2B brands compete and scale in fast-moving technology sectors. Central to that progress has been the introduction of our vertical model, enabling our teams to combine sector knowledge, creative thinking and performance marketing to solve complex client challenges.
Over the past year, we’ve significantly strengthened how we help global B2B tech brands succeed in the US — investing in deeper expertise, broader capabilities, and programs that deliver measurable business impact. We're also not slowing down in 2026, with plans to further accelerate our growth in the North American market.
Our Associate PR Director, Kate O'Donnell, explores the renewed investment in PR at a time when most marketing budgets remain flat - and why this optimism will only last if comms leaders can clearly link reputation, discoverability and storytelling to measurable business growth.