Five minutes with Conor Bant
Meet our Head of Media & Performance – Conor Bant.
Meet Conor Bant, our Head of Media & Performance. With a history of working for B2B tech agencies, and an enthusiasm for driving growth across our integrated offering, Conor has fit right in here at Fox Agency.
Tell us about your career before you joined Fox Agency
I’ve spent the majority of my career in B2B tech agencies. I started out wanting to be a copywriter but quickly moved into cross-channel, paid channel activation within a channel agency amongst others.
Following a brief period working client side, I’ve spent the last five years in a media and performance focused agency working on some major tech brands, where I progressed through numerous roles covering strategy, planning and team and departmental management.
What excited you about the role with Fox Agency?
The opportunity to drive and continue the growth of paid and organic media to compliment the great reputation in strategy and creative. There’s a real ambition to growth our integrated offering and there’s some real talent across both the recent joiners and long-term team.
The challenges in agency land of late have been well documented, and Fox Agency’s ongoing growth whilst retaining its commitment to driving a great experience for clients and employees was a big draw.
What does your role as Head of Media & Performance involve?
In short, I’ll be responsible for further enhancing our paid and organic media services for clients. Media and performance presents a big opportunity for Fox Agency in both Europe and the US, so I’ll be working to shape our offering in a rapidly changing media landscape. I’m big on looking into new tech, platforms and ways of improving media and performance campaigns, so keeping Fox Agency at the forefront is going to be a key part of my role.
We have a talented team here already and I’m looking forward to passing on some of my experience and helping them grow their careers.
What’s one big trend or shift in the world of media and performance that currently has your attention?
I’ve got to say AI right?! But for me it’s less about the onset of AI and impact on search, but more the prospective impact its having on the need for strategic cross-channel media campaigns. Yes, people will increasingly go to LLMs a la ChatGPT to find information, but there will always be a need to spark that search. I think advertisers are increasingly going to need to focus on driving brand visibility and growing share of voice in their category.
And with our use of digital platforms only increasing, this push for brand visibility and category ownership is going to have to be multi-channel, multi-format amongst more competition than ever meaning more diverse and innovation media strategies. It’ll keep the job interesting!
What has been your biggest professional achievement to date?
In my previous agency I joined a media team of four, and by the time I left there were 16. Playing key role in that growth and all the change that comes with it enabled a lot of learning and progression and has eventually seen me here at Fox Agency.
Finally, tell us something interesting or unique about yourself?
Struggling to answer this makes me feel a bit boring! I’ve played a lot of rugby in my time, and my claim to fame was being swatted aside by Billy Vunipola who went on to play many times for England. Not unique as I was one of many!
