Five minutes with Hollie Denby
Meet our Head of Marketing – Hollie Denby.
Say hello to Hollie Denby, our Head of Marketing – a seasoned agency-side expert with experience in SEO, paid search, copywriting, events, lead gen and beyond. Having led a sales and marketing team in the luxury brand space before joining Fox Agency, Hollie draws on over 15 years of experience for her role. Now driving our Marketing & PR activity across Europe and the US, she’s all about keeping things dynamic, strategic and, most importantly, delivering on the agency’s ambitious growth plans. So, without further ado, let’s spend five minutes with Hollie.
Tell us about your career before you joined Fox Agency.
I’ve always been firmly planted agency side, starting my career working within SEO and paid search and building up my knowledge of the wider marketing mix from there. I’ve worked in copywriting, events marketing, and before joining Fox Agency, I headed up a sales & marketing team at an agency focused on luxury brands. Safe to say, I’ve worn a lot of hats!
What does your role as Head of Marketing at Fox Agency involve, and what does a typical day look like?
I lead our agency’s marketing and PR efforts – driving new business opportunities, building awareness of Fox Agency across Europe and the US, keeping our clients in the loop, and helping to create standout moments and events for our team.
As for a “typical” day, that doesn’t really exist. One day I might be shaping strategy and exploring a new tech platform, and the next reacting to shifting priorities when a fresh opportunity lands. Things move fast, so we stay on our toes – and that’s what I love about my role.
What are your biggest challenges as a marketer in today’s rapidly changing digital landscape?
Proving value and ROI is getting trickier by the day. With more brand discovery happening away from websites (hello zero-click searches and LLMs), the old rules don’t quite apply anymore.
Marketers now need to rethink how we connect with audiences and how we measure success. It’s less about neat, linear journeys and more about piecing together a puzzle where half the pieces are invisible. Challenging? Yes, but also exciting.
What are some of the biggest challenges you’ve faced in your marketing career, and how did you overcome them?
Standing out – especially in the sea of marketing agencies.
A lot of agencies claim to be ‘full service’ – more often than not, this means they’re a jack of all trades, but a master of none. The key is to find your differentiator. Then niche it down, and down again. Get laser-focused and become the expert in that space.
That’s exactly what we’ve done at Fox Agency. We started as a B2B agency, then honed in on B2B tech, and now we’re a B2B tech agency for global brands, specialising in Automotive, SaaS & Transformation, Industry 4.0 and Connectivity.
That focus means we’re not just another agency – we’re sector specialists. And that makes all the difference, both for winning new business and delivering real value to our clients.
Do you have a standout moment or project from your time with Fox Agency so far?
My favourite annual project (and I think I speak for the whole marketing team when I say this) is definitely organising Fox Fest – our flagship all-agency event.
My personal highlight was Fox Film Fest in 2024. We hired an entire cinema, brought in a celebrity speaker, and even staged our own version of Squid Game (rebranded, of course, as Fox Game). We wrapped it up with a rooftop after-party, a live saxophonist and some very questionable dance moves.
It’s a chance to push our creativity to the limit and bring the Fox Agency brand to life in new ways, creating memorable experiences for our team. And with our 15-year anniversary coming up… let’s just say, the plans for this year are already looking incredibly exciting!
What are your thoughts on the importance of brand storytelling in today’s marketing landscape?
People don’t connect with products – they connect with stories.
In a world where people are bombarded with content, features and benefits alone won’t cut it. Stories are what make people feel something, remember you, and ultimately choose you.
The brands that win are the ones that can connect the dots between what they do and why it matters in a way that feels human, relatable, and authentic. Get that right, and you’re not just another option, you’re the obvious and memorable choice.
What has been your biggest professional achievement to date?
Joining a previous agency as their first marketing hire and building a department from the ground up. I grew a team of marketing and PR professionals, packaged up and sold our expertise to new clients, won national awards, and helped evolve the business from a web design & development agency into a fully-fledged creative marketing agency.
Seeing something you’ve built evolve like that is incredibly rewarding.
Finally, tell us something interesting or unique about yourself?
While sitting on a beach in Barbados, I came up with the concept for a social platform almost identical to BeReal… about three years before it launched.
I’m still waiting patiently for my cheque in the post after it was recently sold for $537 million!
