Five minutes with Rachel Lofthouse
Meet our new UK & Europe Managing Director, Rachel Lofthouse.
We’re happy to announce Rachel Lofthouse as our new Managing Director for UK & Europe. Rachel joined the agency in 2021 first as Senior Account Director leading global technology accounts, and more recently as Head of Commercial & Operations, so this is an exciting step for both Rachel and the wider agency. We sat down for 5 minutes with Rachel, to learn all about her path to becoming Managing Director, what excites her about this new role and what her vision is for Fox Agency in the coming years. Over to you, Rachel.
Congratulations on your new role at Fox Agency! Please tell us about your career journey so far.
I’ve worked in some pretty great places over the years both agency and client side, across a host of sectors but with a focus on tech and automotive. I started in media buying within Aegis and Omnicom, which led me to Sky and working at The O2 (I say working, but I think hunting down celebrities would be more accurate). Around eight years ago, I then headed up North and shifted over to B2B communications. I haven’t looked back since.
What does your new role as UK & European Managing Director for Fox Agency involve, and what excites you the most about it?
I will be responsible for driving growth and operational leadership across the UK & European business. The emphasis will be on client relationships, our service offering and all things people related. I’ll be working closely with our Company Directors and the Management Board to deliver on our vision to become one of the best integrated agencies for world-leading B2B tech brands.
And what excited me most? That’s an easy one – getting to work with a broader cross section of the business every day. I feel genuinely lucky to have found a place like Fox Agency, filled with the people we have. I look forward to reaching even greater creative heights, bringing more solutions for our clients, and plenty more fun along the way.
What’s your vision for the agency over the next five years?
For me it’s quite simple – to keep doing more of what we are doing, ensuring we continually improve and move with our clients’ needs.
In short this means ‘Creating Opportunity’ for those who work with us and for us.
We know what we are about. We have a solid, meaningful place in the market, with a team of seriously talented, passionate people. The icing on the cake is that we get to work daily with a raft of smart and genuinely nice clients. I am not looking to radically shake anything up, but we can always be better, be smarter, and do better. That’s what I’ll be aiming for.
What do you see as the biggest challenges our industry is currently facing, and how is Fox Agency equipped to overcome them?
As always, the industry is evolving quickly. I think we can all agree that the last 12 months have been a tougher run. Clients rightly expect excellence from our work and a responsive, collaborative customer service. Providing prompt and effective consultancy that delivers on their biggest challenges is crucial. This is a cornerstone of Fox Agency, and we ensure that everyone takes accountability for their part in making this happen.
B2B tech marketing has never been more complex or more exciting – from creating differentiation in increasingly competitive markets, to using storytelling to tell bigger brand stories, driving demand and capturing opportunity in ever-complex customer journeys, measuring impact and attribution to drive performance, and so much more.
Enterprise B2B tech brands are increasingly seeking agency partners who understand their worlds, can talk their language, understand their customers, define the strategy, join the dots and drive action to make it all happen – this is the challenge that excites us.
And still today the move to hybrid continues to layer on the challenge of building relationships and truly getting under the skin of a client’s business. This is not a new phenomenon for Fox Agency. Historically, we have had a flexible working policy that allows us to work from anywhere. We make a concerted effort to visit our clients on a regular basis, whether that’s to their offices, operational centres, or to meet their customers in person. Internally, we make sure to bring our team together for the right things, not just any things.
What has been your biggest professional achievement to date?
Is it too much to say this new role? Although, really it was Chris Hemsworth knocking me to the ground and heroically picking me up outside a previous London office.
Finally, tell us something interesting or unique about yourself?
Well, my real name isn’t Rachel, it’s Alice.
Age one, my dad decided he didn’t want me to have a name that could be shortened, so Rachel it was… (I think someone misunderstood the brief).
