The importance of specialisms for agencies
“What you really want to see there in a nutshell very quickly is what they’re famous for.”
James admits he is apprehensive about working with an agency that claims they do everything brilliantly. “What you really want to see there in a nutshell very quickly is what they’re famous for. And the more specific that is, the better.” For him, using word of mouth is one of the best ways to learn which agencies do one specific thing really well.
“It is very appealing to know that somewhere there is the superhuman superhero agency that will take one look at my very specific business problem and go, “Ah, we’ve seen that before.”
The changing world of marketing
“Digital marketing is not a form of marketing, it is marketing.”
Marketing has been transformed by the digital revolution, but James claims that digital marketing shouldn’t be treated as an entirely different branch. “Digital marketing is not a form of marketing, it is marketing. Digital is just a way that you get to your audience and influence them. It’s as simple as that.”
James’s varied career has certainly led to him developing some fascinating marketing insights. Listen to James’s episode on iTunes, Spotify, Stitcher, or on the ClientSide website.