The biggest news, expert opinions and latest B2B tech trends; we stay ahead of the game when it comes to global B2B tech insights.
Fox Agency has been appointed by Axis Communications to deliver a major marketing programme spanning digital, media and demand generation. The partnership includes a flagship campaign across the Americas, alongside multi-region activity across EMEA and APAC, designed to showcase real-world impact and drive growth at scale.
AI can gather information faster than ever before. But strategy has never been about collecting data — it's about making decisions. Our Senior Campaign Strategist, Charlie McKenber, explores where AI genuinely adds value, where it falls short, and why human judgement remains the difference between information and impact.
Following its merger with Medicus IT, Abacus has launched a unified global brand and appointed Fox Agency to bring it to life. From digital strategy to UX and performance, the focus is on creating a seamless, scalable experience that turns transformation into measurable growth.
Karen Guyer, Lead Consultant in Industry and Connectivity, has worked with some of the world's most advanced industrial and engineering businesses. In this episode of XTech XTRA, she joins Debbie Forster MBE to discuss how industrial brands can turn complex technical capabilities into market leadership, why strong positioning matters more than ever, and how AI is reshaping the future of B2B buying journeys.
Most B2B buying decisions are now happening before prospects ever engage with sales. In this article, Jim Sampson explains why traditional lead-generation models are losing effectiveness and how marketers can use awareness, context and generative engine optimisation to stay visible throughout the invisible buying journey.
During his internship at Fox Agency, Toby Fox gained hands-on experience across branding, media, and digital marketing while contributing to real client projects in a fast-paced agency environment. From learning how campaigns are developed to supporting creative and strategic work, the internship provided valuable insight into the industry and helped build practical skills for a future career in marketing.
Google’s latest AI search developments are set to reshape how B2B buyers discover, evaluate and engage with brands online. Our Digital Expert, Gracia Novoa, breaks down the biggest announcements from Google I/O 2026, from agentic AI and conversational search to evolving attribution challenges, and what they mean for the future of B2B SEO, GEO and integrated digital strategy.
From the rise of AI answer engines to the growing importance of preference marketing, Forrester B2B Summit North America 2026 highlighted how rapidly the B2B landscape is evolving. In this recap, our Head of Growth US, Keith Messer, unpacks the event’s biggest themes - including the shift away from traditional engagement metrics, the convergence of brand and demand, and what marketers must do to remain visible and influential in an AI-first buying journey.
In this episode, Alex Hammond, Head of Communications at Nuvei, joins Debbie Forster MBE to unpack the shifting role of communications in a world moving beyond SEO. From his unconventional path via poker tournaments to leading comms at Nuvei, Alex shares why the best stories don’t start with messaging, they start with genuine interest.