The biggest news, expert opinions and latest B2B tech trends; we stay ahead of the game when it comes to global B2B tech insights.
Over the past year, we’ve significantly strengthened how we help global B2B tech brands succeed in the US — investing in deeper expertise, broader capabilities, and programs that deliver measurable business impact. We're also not slowing down in 2026, with plans to further accelerate our growth in the North American market.
In this episode of the XTech podcast, Gaurav Kapoor, Co-Founder and Vice Chairman at MetricStream, joins Debbie Forster MBE to explore how AI is transforming how we approach risk and resilience. Together, they discuss how AI can bring order to overwhelming information and lighten repetitive workloads, helping teams respond confidently when stakes are high.
Our Associate PR Director, Kate O'Donnell, explores the renewed investment in PR at a time when most marketing budgets remain flat - and why this optimism will only last if comms leaders can clearly link reputation, discoverability and storytelling to measurable business growth.
Say hello to Charlie Kenber, our Senior Campaign Strategist. With a background in copywriting, content strategy and theatre, Charlie is a natural collaborator with a strong flair for storytelling - something he brings to every campaign here at Fox Agency. So, without further ado, let’s spend five minutes with Charlie.
In this episode of the XTech podcast, Abs Hassanali, Global Head of PR and Communications at Basware, joins Debbie Forster MBE to talk about why real people and stories must sit at the heart of communications. They explore how Basware uses visual storytelling, human voices and curiosity-driven teams to make tech feel human, and why creativity matters as much as measurement.
AI didn’t just get smarter at CES 2026. It got physical. This year’s event saw AI stepping out from behind our screens and into the real world. Our B2B Tech PR expert, Katherine Skidmore, shares her reflections on the week, highlighting the themes, and key moments pointing to where technology is heading next.
Always looking ahead to new horizons and opportunities, at Fox Agency we're gifting our experts' thoughts on what 2026 will bring to B2B. Learn how you're going to win the next with these insightful predictions.
Season’s Greetings from everyone at Fox Agency. Here’s to the ideas, the craft and the people that bring our work to life, every day.
We have joined Worldwide Partners (WPI) - the world’s most collaborative agency network - unlocking bigger global reach, sharper localisation, and more power for our B2B tech clients. Still proudly independent. Now even more global. Learn more about this major milestone and what it all means.