PR vs Comms
PR vs Comms - the function has evolved, and comms leaders need to be ready for it. Join us as our PR Associate Director, Kate O’Donnell, looks at how comms leaders can reassert and redefine their role within the corporate structure.
Read article
Read article
Five minutes with Ben Marshall
Meet Ben Marshall, our North American Creative Director. Ben has spent his career blending storytelling, design, and strategy for B2B companies, and he's not done raising the bar. Learn more about Ben, his role, and career journey so far, here.
Read article
AI Habits and How They’re Changing B2B Discovery
B2B marketers must evolve to meet the needs of an AI-integrated workforce, and that involves gaining a better understanding of the usage of AI platforms and the requirements for our brands to succeed in this landscape. In this article, our SEO Senior Digital Expert, Gracia Novoa, dives into what’s happening in the digital sphere.
Listen here
SaaS
XTech podcast ep. 30 – From data chaos to AI confidence
With every new hype cycle, the noise gets louder. But Adam Harding, Chief Technologist & Head of OCTO at Softcat, believes the best teams don't chase trends - they build filters. In this episode of the XTech podcast, Adam joins Debbie Forster MBE to explore how Softcat is helping clients move from AI curiosity to AI clarity.
Read article
Why staying silent is no longer an option
For comms professionals, turbulent times present their own challenges. Leaving aside the very real commercial impact of external headwinds, there is then the challenge of managing your message. Our Head of Global PR, Lottie West, explains why in volatile times, brands need to embrace the discomfort.
Read article
Creativity in Technology for B2B brands
The world of B2B tech is complex – we get it. We really get it! We understand your customers, your markets and your challenges, because it’s our world too. Hear from our Senior Vice President & Partner, Jim Sampson, on how we turn this deep understanding into opportunity for clients across the US and globally.
Read article
Brand – so hot right now. But why?
Once again, brand is the order of the day in B2B media land. Everyone’s talking about the growing importance of brand. But why? Our Head of Media & Performance, Conor Bant is here to answer that question.
Read article
Why earned is your secret weapon in the zero-click search battle
If you’ve been to a marketing conference recently, you will know that hyperbole around AI shows no sign of waning. Never have the words game-changer or paradigm shift been used so often. While a lot of AI-talk is still speculative, one place we are already seeing real world impact is when it comes to zero-click search.
Read article
How to get your brand visible in the AI search landscape
The search landscape has dramatically shifted in the last 12 months, but what’s the true impact, and what do B2B marketers really need to know? Here’s what we’ve witnessed and how we’re addressing it.