Scaling Demand Generation with Axis Communications
We’ve partnered with Axis Communications on a new demand campaign inspired by this summer’s biggest sporting event.
Fox Agency has been appointed by Axis Communications to deliver a major marketing brief – and yes, it’s a big one. This new partnership spans digital, media, demand generation and campaign execution across multiple regions, including a flagship football campaign inspired by this summer’s biggest sporting event.
For us, this is exactly the kind of opportunity we love: big scale, ambitious in scope, rooted in real-world impact.
Axis Communications is a global leader in network video surveillance and intelligent security solutions, with more than 5,000 employees, sales in 180+ countries. Its portfolio spans IP cameras, access control, intercoms and audio systems that help organisations improve safety, security and operational efficiency.
The standout brief in the Americas will see Fox Agency create and execute a campaign, entitled ‘One Game. A Million Journeys’, across all three host countries (US, Canada and Mexico). The campaign will spotlight customer success stories and show how Axis technologies are making a real difference across sectors including critical infrastructure, retail, stadiums, transportation and more.
Alongside that, we’ve also been appointed to lead digital, media and performance campaigns across five EMEA regions, delivering pan-European and in-market demand generation programmes across the full Axis portfolio. And the work doesn’t stop there: Fox Agency will also support the localisation and rollout of campaign assets across EMEA and APAC, covering content adaptation, digital experience, media activation and sales enablement.
What we’re bringing to the table is more than just scale and insight – it’s storytelling says Nikki Nemarich, Head of Marketing at Axis Communications Americas: “Our ‘One Game, A Million Journeys’ campaign represents a significant opportunity to showcase how our solutions deliver real-world value for customers. Fox Agency’s creative and integrated approach makes them the ideal partner to bring these stories to life.”
It’s a brilliant fit too. In the words of Mattias Järlevi, Digital Marketing Manager at Axis Communications EMEA: “We needed a partner with proven excellence in digital and demand generation to support us across multiple regions. Fox Agency demonstrated a strong understanding of our business and the ability to deliver impactful campaigns at scale.”
Ben Fox, our global CEO, reinforces the point. “We’re proud to be partnering with Axis Communications, a true leader in intelligent security and network video. This appointment reflects our strength in delivering integrated, multi-region campaigns that drive tangible business impact. We’re excited to help Axis tell powerful, people-centric stories that enhance the impact of their transatlantic marketing campaigns.”
For us, this is another leap forward in our continued growth across international markets. For Axis, it’s the start of a journey to connect technology with real-world impact. For both teams, it’s a chance to build something truly ambitious together.
