Category Creators: Launching a Brand, Defining a Market Segment
Ben Fox, Global CEO of Fox Agency, is joined by Michal Harris, SVP Global Marketing at Beyond Now and Nelson McConnell, Chief Creative & Strategy Officer at Fox Agency, to explore the unique journey of a SaaS brand – from a wholly owned subsidiary of a consultancy firm, into a fully independent global technology business.
The SaaS Brand Evolution
We delve into the strategy and process involved in defining a value proposition, creating a brand, taking it to market and driving growth within a whole new category.
Join us as we share solutions to challenges, valuable insights and actionable takeaways from industry insiders who have completed this journey.
Access the webinar on demand.
