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Agencies, B2B Marketing

R2D2, AI and your universe: Why ‘thinking human’ will deliver greater results with marketing automation

In our world, we work towards a perfect combination (integration) of brand, awareness, content and lead-gen focused activity. Usually, this involves some degree of marketing automation – capturing and then nurturing leads through to opportunity and conversion. However, as powerful, and magical, as marketing automation can be, here are four big and important lessons that we’ve learnt along the way.