News
Big news, little quips, expert opinion, seedy rumours, trends, analysis, new appointments, charity initiatives, day in the life of's - you'll find all that (and more) right here.
Agencyland, Clients, Fox, News
Fox Agency on Cloud 9 after appointment by cloud provider Synapse360
We are thrilled to announce our latest appointment with cloud solutions provider, Synapse360. Our smart thinkers can’t wait to get their heads in ‘the cloud’.
Delivering greatness. Is it worth the wait?
Nelson McConnell, Fox Agency's Strategic & Creative Director deep dives into our new brand.
B2B Marketing, Content, Digital Marketing, Social Media
Tech giant Alcatel-Lucent Enterprise appoints Fox Agency
We’re excited, no elated, no… we are euphoric to announce that Fox Agency has been appointed by Alcatel-Lucent Enterprise (ALE)
B2B Marketing, Digital Marketing, Marketing, Search engine marketing
How could blockchain transform B2B marketing?
Blockchain: useless buzzword or transformative tech? We did a little future gazing and here's how we think blockchain could transform B2B marketing.
B2B Marketing, Fox Musings, Recruitment
My first two weeks at Fox Agency
The newest member of the Fox Agency team, Marketing and Media Executive Milly Bell, talks about her first two weeks in the den.
Awards, Fox, Musing
Fox Agency nominated for two awards (within one week!)
We've been nominated in both the Northern Marketing Awards and UK Business Tech Awards! Learn which categories we're shortlisted in.
B2B Marketing, Digital Marketing, Trends and Prediction
Our 2020 B2B marketing trend predictions
We asked the team to gaze intro their crystal balls and see what they thought 2020 would hold in the B2B tech marketing world.
Fox Musings
What does the new Twitter Timeline mean for Digital Marketers?
Twitter has created a new timeline for users. Great. But what impact does that have on digital marketing and in particular, Twitter Advertising.
Marketing
VR is going mainstream. But will marketers be as slow on the uptake as they were with social?
As those who say VR is no big trend lag behind, those who embrace it will become the VR marketing experts and will rise to the top.
Agencies, Fox Musings
What we learnt from the most catastrophic quarter on record
As with every new quarter, we kicked-off August with a review, planning and strategy session with our external partner, The Digital Strategy Unit.
B2B Marketing, ClientSide, Digital Marketing
Expert insights from B2B marketing leaders: ClientSide podcast is now live
At Fox Agency, we delight in working with global B2B brands, but one of the things we relish most about our relationships with our clients is when they share their great stories, deep wisdom and expert advice while working with us.
employees, Recruitment
We’re hiring – are you our new Head of Search?
We are seeking a dynamic and inspirational Head of Search.
Marketing
9 B2B lessons from Agency Dealmasters’ Nathan Anibaba
Agency Dealmasters' Nathan Anibaba shared 9 B2B lessons with us, gathered from his many interviews with industry leaders. Fox's Axel Tulip recaps.
B2B Marketing, Digital Marketing
Fox Agency heads to FinTech Connect 2019
e latest technology and solutions shaping the FinTech ecFox's John Hebden recently attended FinTech Connect, geeking out on thosystem.
Branding, Design, Fox, Musing, News
New year, new brand: Fox Agency’s rebrand brief
Fox Agency has a clear, new vision and strategy, and our brand must reflect our new reality. An insight into our process, here is the brief for our rebrand.
B2B Marketing, Fox Musings
Building a B2B agency: The first eight years at Fox Agency
In this article we take stock, reflect and see how far we’ve come over the last eight years as a B2B agency – plus the lessons we’ve learnt along the way.
Advertising, B2B Marketing, Digital Marketing
Podcast advertising: statistics and effectiveness
Podcast consumption is growing fast, making it a tempting advertising medium for brands. We explore the effectiveness of podcast ads and the statistics.
B2B Marketing, Marketing, Planning
Excellence in Client Service workshops: delivering greatness for our clients
The Fox team recently welcomed marketing expert David Crawford for a workshop series exploring excellence in client service. Here's what we learned.
Fox Musings, Recruitment
Fox Agency’s favourite pieces of literature
Reading is key to cultivating inventive thoughts and ideas. Looking for inspiration? Here are some of the team’s favourite pieces of literature.
Fox Musings, Recruitment
Splendid time had by all at the Fox 2019 Summer Party
At Fox Agency, we’re fans of a good old knees-up, especially when it comes to the summer party. Here's what the gang got up to.
B2B Marketing, Development, Website development
Gulp or Webpack: which should you use?
Task management heavyweights, Gulp and Webpack are used by devs for all sorts of projects, but what do they do and which should you choose?
Fox Musings, Recruitment
Fox Agency staff beat Tough Mudder 2019
Tough Mudder. Perilous obstacles, a 10-mile run, lots of water and endless mud. Sound good? Our team thought so too - here's what they got up to.
Design, Fox Musings, Recruitment
Open-plan offices: boundless design or bad for business?
Do open plan offices foster interaction and creativity, or are they making employees sad, stressed and unproductive? We explore this divisive design.
B2B Marketing, Content, Content Strategy, Digital Marketing, Search engine marketing
Why your content strategy isn’t working
You produce and post based on your content strategy, but fail to see any measurable effects on your metrics. Here's why that might be.
Fox Musings, Recruitment
Look how far they’ve come: Fox Agency’s worst first jobs
Everyone has an awful employment story under their belt. Looking wistfully into the past, here are some of our worst first jobs, plus the lessons learned.
B2B Marketing, Content, Content Strategy, Digital Marketing, PR, Public relations, Search engine marketing
Improve your PR outreach response with this simple trick
Publishers receive countless pitches every day, making it hard to get quality coverage. Until now - improve your PR outreach response rates with this trick.
Content, Content Strategy, Digital development, Digital Marketing
How we approach content projects: the Fox Agency process
Content is key to most marketing campaigns, but if you want it to be a success, you need to plan and execute the right way. Here’s our method.
B2B Marketing, Content, Digital Marketing, Search engine marketing, Website development
How to use internal site search to improve content strategy
Site search is very useful to your site visitors, but it can also help you develop your content strategy. Here's how to leverage your site search metrics.
B2B Marketing, Content, Digital Marketing, Marketing, Search engine marketing, UX
The customer journey: how to measure success at each stage
Want to measure the success of your digital marketing campaigns? Here's how to match metrics with customer journey stages for solid performance insights.
B2B Marketing, Content, Creatives, Marketing, Promotional material
The Fox Agency B2B video and animation process
Video and animation make many a B2B marketing strategy, but well-defined production processes are key to ensuring their quality - here's our approach.
B2B Marketing, Content, Digital Marketing, Marketing, Search engine marketing
Four effective ways to show content marketing ROI
Showing return on investment from content marketing can be tough. To help, here are four ways you can effectively show the ROI of your content marketing.
B2B Marketing, Content, Digital Marketing, Marketing
What we learnt at Creative North’s The Future of Content
Creative North's 2019 event was hugely insightful, and we’ll definitely be heading back next year. Here are our key takeaways on the future of content.
B2B Marketing, Digital Marketing, employees, Fox Musings, Recruitment
Fox Agency grows green with office plants
We thought it might be nice to bring summer vibes indoors and spruce up the office a bit, so we got our mitts on lots and lots of plants. Here's why.
B2B Marketing, Creatives, Design, Digital Marketing, Marketing
Why digital-first branding is key to B2B marketing
Digital-first branding means giving customers seamless digital experiences. Long a B2C mainstay, it’s just as important for B2B. Here's why.
Advertising, B2B Marketing, Digital Marketing, Fox Musings, Marketing
BIG goals, the hedgehog principal and unnecessary naffness – Agency Dealmasters interviews Fox Agency
Director of Fox Agency, Ben Fox, recently recorded a podcast for fast-growing agency media provider and publisher Agency Dealmasters. Listen here.
B2B Marketing, Development, Digital Marketing, Marketing, UX
Fox Agency releases Gravity Forms Google reCaptcha v3 open source add-on
Download our brand-new, open source reCaptcha v3 Gravity Forms add-on from Github - letting you enjoy better, more secure web forms.
B2B Marketing, Digital Marketing, UX, Video
What factors influence the cost of a video project?
Video is a key part of many a great marketing campaign, but what factors influence the cost of a video project? Our guide notes the costs to watch out for.
Digital Marketing, Marketing, News, Video
Fox Agency Pagid campaign sees Silverstone racing success
Pagid – the UK’s biggest-selling braking brand and a long-term client – approached Fox looking for an exciting, integrated campaign. Here's what happened.
B2B Marketing, Creatives, Design
Fox does 36 Days of Type
Having previously loved watching 36 days of type unfold across social media, we decided to get the whole Fox team involved. Here's what we created!
What John learned from the IoT Tech, Blockchain, AI & Big Data and Cyber Security & Cloud Global 2019 Expos
Always abreast of trends impacting the B2B technology market, Fox's John Hebden recently headed to the Global 2019 Tech Expos, learning about IoT, blockchain and much more.
Digital Marketing, Marketing, Search engine marketing, UX, Website development
Why Gatsby makes for a ridiculously fast user experience
Fox Dev Rob's blog was slow to load - making for a bad user experience. The answer? Gatsby JS. The result? Super-fast load times. Learn why in our new blog.
Advertising, Design, Website development
Rob’s February creative and development inspiration
Learn and discover how to better design and develop with Rob Marshall's February creative and development inspiration blog.
B2B Marketing, Public relations
Fox Agency attends Prolific London Launch
We were invited to the launch of the new Prolific London media platform recently. Intrepeid reporter Al Fox was on hand to see what the fuss was all about.
Branding, Design, Digital Marketing
2019 prediction: Digital design becomes the bread and butter
The design landscape has changed massively over the past decade, but in 2019 Fox Agency will be a digital-first design agency. Digial design will continue its rapid, upward, trend.
Digital Marketing, Website development
2019 prediction: The Content Mesh becomes commonplace
The way we create websites in B2B marketing is broken. The Content Mesh is here to save website development from infruiating practices.
Advertising, Digital Marketing, Marketing, Social Media
2019 prediction: LinkedIn will go from strength to strength, finally
2019 is going to be the marketing year where B2B professional platform LinkedIn will finally build upon tremendous potential. New advertising tools will be the main improvement, along with a redesign.
PR, Public relations
2019 prediction: Facebook will continue to show how not to do crisis communications
It has been a rough time recently for Facebook, who thanks to poor communications and PR failed to dowse life-thretening fires. Can the platform recover from a negative public image?
Creatives, Digital Marketing, Marketing
2019 prediction: Marketing automation still won’t take over your job
Will marketing automation and AI take over your digital marketing job? Part of our 2019 marketing predictions blog series, we expect that while the revolution is well under way, creativity still needs to be human.
Advertising, Creatives, Design, Digital Marketing, Print
Print ads through the decades – part two
Print ads, their design and messaging are constantly in a state of flux. In part two of our series, we explore changing ad creative from the 60s to the 00s.
Advertising, Creatives, Design, Marketing
Print ads through the decades – part one
Ads have been around forever, but have you ever wondered why ads from different decades appear so different from one another? Find out in our new blog
Branding, Creatives, Marketing
2019 prediction: Creatives will panic about honesty
Part of our 2019 marketing prediction blog series, we look at the art of slogan writing and creativity. Will new honesy laws impact our wold and who will be the first test case?
Branding, Marketing
2019 prediction: Brands will increasingly become politicised
The first in our 2019 marketing predictions series of blogs, we suggest that brands will increasingly become politicised – Trump, Pepsi, NIke, Gilette and HSBC feature.
Design, Website development
Rob’s January creative and development inspiration
Discover the best of the web and learn best practice with Rob Marshall's creative and development inspiration blog - vol. 58.
Digital Marketing, Marketing
How Spotify Wrapped shows that data can be interesting
It's that time of year again, where Spotify Wrapped launches. For 2018, we were blown away with the fun stats, but also the integrated marketing approach.
Digital Marketing, Search engine marketing, Social Media, Website development
Volkswagen is switching its marketing mix to digital for all the wrong reasons
Volkswagen has announced that it will focus more on digital marketing in the coming years, as it aims to become more efficient, gain more website traffic and engageme with an online audience. However, something about the announcement left me cold.
Digital Marketing, Social Media
New to Facebook Ads Manager, the square
You can now create sponsored adverts across Facebook and Instagram using square images. Imagine that? A Square? Revolutionary advertising. We take a look at how it works.
employees, Fox, Fox Musings, Recruitment
Our first month at Fox Agency
Starting a new job is never the easiest, but how was it for the Fox team? Here are some of the foxes' first-month experiences.
Branding, Design, Fox Musings, Marketing
Fox Agency’s favourite rebrands of 2018
We love keeping an eye on the best creative, especially when it comes to rebrands. Here are some of our favourite examples from 2018.
B2B Marketing, Digital Marketing
Go behind the scenes of a video shoot with Fox Agency
See what goes into a video marketing shoot by Fox Agency. Experts in brand acitvation, we were recently commisioned to create, plan and edit a video to really push an engineering company to the fore.
Digital Marketing
What’s content marketing and should you really care?
Content marketing has evolved, and the B2B world needs to keep up. Content marketing provides your brand with interesting and insightful social media, blogs, website landing pages, videos and more, showcasing your knowledge and expertise. Drop the direct sales pitch and learn more about content marketing.
employees, Fox Musings, Recruitment
Fox Agency wins big at York Races
For our summer social event, we visit York Races to celebrate a successful 2018 so far. Looking forward to sun, winning and Tom Jones, it turned out to be a thunderstorm. But, no matter, the party must go on!
B2B Marketing, Fox Musings
How to stop your B2B marketing being so boring
Just because someone is working for a serious business doesn't mean that they aren't looking for something interesting. That spark of ingenuinity that really gets them thinking. B2B marketing can be boring, but it doesn't have to be.
Events
Fox Agency visits the B2B Marketing Expo 2018
Lisa McGauley of Fox Agency visits the B2B Marketing Expo 2018 to find the latest trends for marketers, and learn from the very best. Will AI take over our jobs in the next decade? We hope not.
Digital Marketing, News
Fox Agency is now a Google Partner
Fox Agency has become a PPC Google Partner for Google Ads. We've always been Google acredited, but this is the next step, enabling us to deliver first-class digital marketing and online advertising for your business.
Market Research
Market Research, wanting to be a spaceman and Nik Kershaw
Fox Agency speaks to CEO of B2B International, Nick Hague, on what the future of market research holds, current trends and why your business should be considering it.
Fox Musings
Bringing proven ROI to global engineering, industrial & manufacturing business
We Bring It. Proven marketing results from manufacturing, industrial and engineering marketing experts. Speak to Fox Agency today, a fully integrated B2B agency delivering campaigns, digital, strategy and creative design to your business.
Events, Fox Musings
World Cup Icons returns for Extra Time
Play Fox Agency's World Cup Icons game alongside the 2018 Football World Cup, and you could be winning £500 for a chosen charity! The competition runs from noon, June 14th, to midnight on July 15th, join the football fun.
PR, Public relations, Social Media
Facebook’s recent PR disaster shows how not to handle a crisis
Cambridge Analytica and Facebook. What on earth actually happened, how are Facebook learning from the crisis and how they utterly and completely failed in a PR hour of need. A lesson on how not to do crisis management, but will social media users even care?
Search engine marketing, Social Media
How to get more video views on YouTube
So many B2B brands and businesses fall into the same video marketing trap. Set-up a YouTube channel, create and add a handful of videos, leave it alone and ignore it. Here's how to get more video views on YouTube for your company and why optimising your content is worthwhile.
Market Research
Fox Agency meets | Global B2B research agency, B2B International
Fox Agency has a great working relationship with leading global B2B market research business B2B International. We were invited to talk recently at their HQ, on how the synergy works, how to land research and the importance of clearly defining research goals.
Social Media
“My audience doesn’t use Instagram” and other B2B Insta-myths
There is some hard-set old thinking in the B2B marketing landscape that Instagram cannot be effective. This is all rubbish. In fact, when done correctly, Instagram can be extremely effective for all types of businesses, and even become the lead social media platform. Here's how.
Fox Musings
Fox makes it onto The Economist’s Marketing Unbound
Our very own Thomas Harrison-Lord has contributed an automotive article to The Economist's Marketing Unbound, showing Fox Agency's car industry prowess.
Fox Musings
Forget VR, the future of Marketing is AR. Maybe.
A looking into the burgeoning technology that is Augmented Reality. While the world fusses over Virtual Reality, is the future of marketing AR instead?
Marketing, Research
Cartoon Network uses ‘Powerpuff Yourself’ to discover nostalgia
The Cartoon Network have excited us all, having released a simple app that allows you to create your Powerpuff style avatar, powering nostalgia.
Social Media
For marketers using IFTTT, beware of possible changes
IFTTT is changing its business model. The volume of data they will have access will be more than enough to sell to data-hungry third parties.
Fox Musings
Not doing live social media? You are missing out…
We look at how event coverage, live, via social media, is a great way to activate your marketing expenditure on large events and shows.
Fox Musings, Recruitment
Fox Agency expansion brings in three new appointments
Integrated B2B marketing agency Fox Agency continued expansion has resulted in the appointment of three new account management staff.
Marketing, Social Media
Content Atomisation: what it is and why it matters
Content atomisation is the process of sharing an idea, campaign or concept across the various marketing channels that are available to us today.
B2B Marketing, Marketing, Social Media
Content isn’t king, context marketing is
We recently declared that context marketing is king; content is dead. Okay... we admit, content isn't dead. But context is far more important.
Fox Musings
Technology is about to change the car as you know it…
The car hasn't moved on much in our lifetime, but that's about to change. We visit the 2016 Geneva Car Show to see the future of the auto industry.
Social Media
Instagram introduces news feed algorithm
Popular image sharing network, Instagram has jumped on the news feed bandwagon by introducing an algorithm to serve the most relevant content to its users.
Fox Musings
Google’s car crash announcement is shrewd crisis management
The self-driving autonomous car by Google had a little scrape with a bus recently. But was the announcement clever PR for the technology company?
Fox Musings
Is Apple set to lead the changing face of media?
Wired's UK editor is poached by Apple, but why? We theorise the ever-changing media landscape in this blog post. What could the future hold?
Recruitment, Social Media
PRWeek 30 under 30, David Clare, joins Fox
Fox's new Digital Marketing Director, David Clare, has joined after being listed in PRWeek's 30 under 30 - the annual list for ranking PR professionals.
Marketing
Fox Comms mixes it at 10 Downing Street for obesity awareness campaign
Last week Fox Comms presence was requested at the historic and hallowed number 10 Downing Street, thanks to our work on an obesity awareness campaign.
B2B Marketing, Digital Marketing, Marketing
500 LinkedIn contacts. Now what?
Recently a client mentioned that he had over 500 LinkedIn connections, but what the hell should he do with them now? It’s a good question...
Fox Musings
Nat’s Fringe blog
Natalie at Fox headed up to the Edinburgh fringe in August – as she has done for many years. If you have never been, here is a wee review of her 2013 Edinburgh experiences.
employees, Fox, Fox Musings
Why just run, when you can run and get pelted with coloured powder?
Claire, one of our superstar Account Execs, is now back to the correct colour after completing The Color Run 5K.