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Welcome to the ClientSide Review

Expertise from six thought leaders in B2B tech marketing, brought together to encourage and inspire your work in the B2B space.

Since we started the ClientSide podcast, it’s been a real treat to sit down with expert marketers week after week and get their thoughts about strategy, the industry, leadership, team building, and of course, working with agencies. Pretty soon, we realised there were so many great insights in each conversation that it was worth bringing together the highlights. And so, the ClientSide Review was born.

In this first edition, available to download here, our six B2B thought leaders draw on their broad and varied experience to bring you highly advantageous advice, eye-opening anecdotes, and sector-specific insights ranging from financial services to telecoms. The featured thought leaders include:

  • Adrian Lambert – Marketing Director, Blackbird
  • Amy Garcia – Director of Marketing, Pod Group
  • Andrew Grill – Keynote speaker, tech investment advisor, Practical Futurist
  • Chris Peat – Global Senior Manager, Digital Marketing, BearingPoint
  • Joanne White – Head of Global Marketing, Teacherly
  • Ryan Morrison – Chief Operating Officer, TruNarrative

On reading the ClientSide Review, you’ll find top hiring tips from a COO; why thought leadership has changed from a global senior manager of digital marketing; and how to select and manage agencies from a director of global marketing.

When it comes to industry trends and the future, the pandemic has altered many horizons. Its influence has been felt in every topic area covered. For example, the challenges of remote working have underscored the importance of effective teams. And delivering change in the form of digital transformation has gone from a broad ambition to mission-critical.

We’ve been bowled over by the way our thought leaders, and the industry as a whole, rose to the challenges of 2020. From where we sit, the future looks bright for marketing. We hope you find plenty of inspiration and insight in the 2020 ClientSide Review as you forge ahead in 2021, download the full review here.