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Fox Comms mixes it at 10 Downing Street for obesity awareness campaign

Last week Fox Comms presence was requested at the historic and hallowed number 10 Downing Street, thanks to our work on an obesity awareness campaign.

In one of our more interesting outings of late, we strode down the street we’d seen a thousand times on the news and passed through that famous black door.

Inside, the portraits depicting all of the United Kingdom’s Prime Ministers were a treat to witness first hand, and made us marvel about how many world changing decisions had been made there since 1735.

The event was a reception to mark National Obesity Awareness Week 2014 on behalf of our client the National Obesity Forum, and we mixed with the great and the good from the world of health and the medical profession.

Samantha Cameron kindly hosted the event and the Scunthorpe born lass showed true Northern generosity in her supply of time, Hors d’oeuvre, and liquid refreshment (the vin rouge was definitely not sourced from the local Londis).

Downing Street’s interior is more grand Stately Home than London town house, so it was certainly strange to see the familiar Fox-designed upright banners spread around the rooms, all emblazoning the National Obesity Awareness Week branding.  Funny when your see your work seemingly out-of-context.

So here’s hoping that the campaign – ‘Let’s turn obesity around’, will be a huge success in 2014 and beyond.  For more details on the campaign, read.