Our podcast, ClientSide, launched at the beginning of the year. Brands and marketers were planning to make 2020 their most successful yet, and while many still are, there have been significant and completely unexpected difficulties thrown our way.
Throughout the relentless trials of COVID-19, we have continued to publish ClientSide episodes on a fortnightly basis, providing not only a sense of stability, but also allowing us to interview leading marketers and explore how varying industries are rising to the challenge.
Our first episode was recorded long before the crisis was threatening the UK, however, so in this instalment you will hear nothing of the pandemic, but plenty of interesting and valuable ClientSide insights.
Welcome to ClientSide, Jane Nugent
In her episode, Jane Nugent, Marketing Director at The Marketing Centre, covers various themes, such as the importance of client-agency relationships, and shares useful lessons from her decades of senior experience covering all aspects of successful marketing campaigns for organisations such as Trinity Mirror and Speedy Hire.
Although Jane has had a remarkably successful career, her senior marketing role at Thomson Reuters stands out as her largest accomplishment, particularly due to the importance of navigating the UK newspaper industry’s shift to the digital market. Jane now works with ambitious SMEs, providing insights on how to build a successful agency-client relationship, and the cornerstones of effective marketing strategies.
No time to listen? Here are some of the key points covered in our interview.