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This powerful duo is part of thirteen new recruits at Fox Agency

A whole host of new folk have entered the world of B2B tech here at Fox Agency and, quite frankly, we’re delighted about it. Not only does this mean more stuff gets done (always a bonus) but it also adds thirteen new creative minds to our team of smart thinkers.

Remote receptions, in-person intros and hybrid hellos have been in abundance over the last few months, as we welcomed the latest and greatest additions to Fox Agency in style. Whilst each new role will bring exciting developments to their respective teams, there are two in particular that the whole agency (and our clients) are excited to see get settled in. Namely, Head of Strategy and Head of Motion.

The path to greatness

First, Head of Strategy, Julian Horberry, will oversee the development and expansion of Fox Agency’s planning and brand strategy function. Sounds like a lot. In short, Julian will steer Fox Agency towards new heights, and his sixteen-year experience at Propaganda Agency will super-charge these efforts.

Pressing play on new creative

Moving on (quite literally), our creative department also welcomes Head of Motion, Karl-Jason Mawdsley (AKA Karl or KJ). The video and motion expert, who was Creative Manager at AO, joins Fox to bring fresh ideas and managerial capabilities in the fast-growing video, 3D, CGI, and motion graphics industries. Happy to have you on board, Karl. Here’s a look at our world of motion to jump-start ideas.

Plenty more where that came from

Our ambitious growth plans are leading to a recruitment frenzy and our hybrid working model has meant we’ve welcomed new talent from across the globe; as Darragh Woods (Director of Web & Online) comments:

“Our focus on global tech clients has helped fuel incredible growth this past year, with many new client appointments and a big expansion of current client work. It’s driven a huge recruitment push with these thirteen fantastic new team members and plenty more to come.”

A baker’s dozen

And here they all are – from client services to content and creative:

  • Adam Wooley, Senior Art Director
  • Alastair Bevan, Copywriter
  • Alex Allston, Senior Creative Copywriter
  • Alice Winterburn, Social and Content Writer
  • Andrea Inglis, Senior Account Manager
  • Eleanor Foster, Account Manager
  • Liam Newbon, Middleweight Designer
  • Luke Angel, Senior Account Executive
  • Mohammed Hanif, Digital Expert – Marketing Automation
  • Sara Aguilera, Account Executive
  • Sofia Ravanis, Digital Marketing Executive

Our hall of fame has undergone some renovations in light of the new hires, so you now find everyone situated here.


This all follows a record 85% turnover and being awarded as B2B Agency of the Year at the European Agency Awards in 2021. Phew. We look forward to even more appointments and further new client wins, as Julian, Karl and the team put our growth strategy in motion for continued success.

Want to be a part of greatness? Of course you do. Take a look at our latest roles up for grabs.