The biggest news, expert opinions and latest B2B tech trends; we stay ahead of the game when it comes to global B2B tech insights.
Don’t just take our word that we’re a key player in B2B tech. No less than three benchmarking reports in 2025 all say the same. “There’s only one place where success comes before work,” Vidal Sassoon once famously remarked. “And that’s the dictionary.” Well, if this year’s B2B Marketing series of Benchmarking reports are anything to go by, here at Fox Agency we must have been working our socks off.
The automotive industry is racing towards AI, autonomy and electrification at breakneck speed. Can safety keep up? In this latest episode of the XTech Podcast, Robert Brown, Global Head of Automotive at BSI Group, shares how manufacturers are working to balance innovation, resilience, and road safety in the era of connected mobility. Listen now for a glimpse of the road ahead.
In today's rapidly evolving digital landscape, AI is no longer a futuristic concept - it's a present-day reality transforming how B2B tech brands approach paid media. The question isn't if you should leverage AI, but how to do so strategically and effectively to maximize performance.
B2B campaigning is hard. Not only is it a complicated recipe to get right, but the kitchen's usually on fire, the customers are always impatient, and the restaurant owner doesn't believe in the value of food. But even when the pressure's on, there are some elements that need to be fought to include...
Accessibility is moving fast - new laws, new standards, new technologies. But John Abbott, Head of Product at Recite Me, warns that chasing compliance scores or relying on automation alone is a dangerous trap. True progress comes from culture: building digital products that remove barriers and empower people.
We’ve been expecting it for a while. With news of OpenAI hiring for ad engineering staff, the clearest indications that ChatGPT will launch an ad revenue stream have come. It's hardly surprising with the mass adoption of the platform whilst losses increase. So we asked our team for their thoughts. Here are their predictions...
Generative AI feels magical, but the real power lies in knowing when to wield it, and when to put it down. Our Head of Motion, Karl Mawdsley, is exploring where using AI in motion can add value, and where it is just plain horrible.
With a career built in B2B tech agencies, Conor is passionate about driving growth through integrated media campaigns. He's an expert at navigating the rapidly changing media landscape and is ready to enhance our paid and organic services for clients across the US and Europe. Get to know more about Conor, his career highlights, and his take on why brand visibility is now more important than ever.
As the programmatic advertising landscape matures, one trend has taken center stage: the rapid rise of Private Marketplaces (PMPs) and Programmatic Direct (PDs). Our Media Buying Specialist, Jerry Li, is sharing why for brands seeking transparency, control, and premium inventory, PMPs and PDs have emerged as the preferred path to digital success.
AI isn't magic, but a tool we control. How we choose to use it makes all the difference. Sylvia Assumpção, Global Marketing Director at The Access Group, joins Debbie Forster MBE in this episode of the XTech podcast to discuss how AI can solve real marketing challenges, from breaking down language barriers to delivering personalized experiences at scale.