Elevating awareness with TE Connectivity
Using our deep automotive industry expertise to drive global brand and campaign strategy.
TE Connectivity Automotive has appointed Fox Agency as its global agency of record to help fuel global brand awareness.
TE Connectivity Automotive (TE Auto) is one of the largest divisions of the Ireland-headquartered industrial technology company, TE Connectivity, which has over 85,000 employees in almost 130 countries worldwide. Their products and solutions can be found in nearly every vehicle model worldwide, with the firm reporting a global annual revenue of $15.8 billion in 2024. Now that’s what we call global!
From high-performance signal and power, data connectivity solutions for the most advanced vehicle architectures to vehicle safety, security systems and everything in between, TE Auto have a portfolio of products and solutions that make them the one stop shop for OEM’s.
Now, on a mission to drive growth, TE Auto have appointed us as their global agency to lead on global brand and campaign strategy and execution, working in close partnership with the TE Auto global and regional marketing and communications teams to elevate brand awareness and perception amongst global, regional and emerging OEMs and the evolving automotive supply-chain. This includes sharing TE Auto expertise across advanced technologies including next-generation E/E architecture and 48V systems.
Sonja Guenthel, Global Director, Brand & Communication at TE Connectivity Automotive, said “Identifying the right global agency for TE Auto was a crucial decision for our next phase of growth. Fox Agency stood out as the right partner with its deep global automotive industry expertise, broad capabilities across strategy, branding, creative and execution, combined with a strong sense of energy and collaboration.”
Ben Fox, Global CEO at Fox Agency adds “We are delighted to be partnering with one of the world’s largest suppliers to the global auto industry. Since our first interaction with the TE Auto team, the sense of trust, transparency and collaboration has been evident. We’re excited to bring our industry vertical expertise, combined with strategy and creativity, to drive real impact in such a fast-evolving industry.”
This partnership further expands our international Automotive portfolio, which comprises of global fuel systems, electrical systems and aftermarket parts corporate, PHINIA, OE and aftermarket automotive parts and diagnostics solutions provider, Delphi, global leader in powder metal solutions, GKN Powder Metallurgy, and the world’s largest brake friction manufacturer, TMD Friction and its aftermarket brands, Textar, Pagid, Mintex, Don and Bendix. We’re excited to see what success this new partnership can achieve.