The biggest news, expert opinions and latest B2B tech trends; we stay ahead of the game when it comes to global B2B tech insights.
After attending PRMoment’s GEO Masterclass, Kate O’Donnell, Associate PR Director, explores the growing role PR plays in AI search visibility. As LLMs increasingly influence B2B buying decisions, she highlights why improving GEO requires close collaboration between PR, SEO and digital teams to build stronger authority signals.
AI didn’t just get smarter at CES 2026. It got physical. This year’s event saw AI stepping out from behind our screens and into the real world. Our B2B Tech PR expert, Katherine Skidmore, shares her reflections on the week, highlighting the themes, and key moments pointing to where technology is heading next.
Our team attended with a keen eye on the trends shaping B2B marketing, particularly within the world of tech. What we found was a refreshing emphasis on the human element, even as AI continues its rapid ascent. Hear more of our teams takeaways here.
Data, measurement and reporting. Three words that an outsider looking in wouldn’t typically associate with Public Relations. Our PR Account Director, Amanda Francis is exploring how data can help drive strategic decisions in public relations and gain results.
Our Senior Digital Expert, Gracia Novoa, travelled to London for the WTSFest 2025 conference, hosted by Women in Tech SEO, to absorb insights from some of the industry’s most respected professionals. Discover her key takeaways including faceted navigation, AI-driven workflows, SEO & PPC collaboration, and winning executive buy-in.
Will AI replace humans? A question that has been heavily discussed over recent years. Rather than dwelling on the debate, our PR Director for North America, Raven Carpenter, is exploring how as marketing professionals we can embrace AI, while keeping our moral code and ethical practices intact, following her recent visit to The Drum’s B2B World Fest in Chicago.
We can all agree that the world has enough division as it is, so we don’t need to wade into marketing debates that encourage more. That's why our Lead Consultant for SaaS and Transformation, Amanda Holmes, is calling for marketers to embrace the generosity of ‘and’ in B2B marketing when it comes to brand and demand following her recent visit to The Drum's B2B World Fest in London.
Our PR Account Manager, Ed Webb, is delving into the evolution of AI in PR, and how embracing this technology is now essential for survival and success in our industry.
AI seems to be everywhere, but is it here to steal our jobs or to make them easier? Our Head of Global PR, Lottie West, is sharing her perspective, here.