Our insights

What we're thinking

The biggest news, expert opinions and latest B2B tech trends; we stay ahead of the game when it comes to global B2B tech insights.

All AI Events Fox In the news Podcasts Webinars XTech

Read article

Five minutes with Hollie Denby

Say hello to Hollie Denby, our Head of Marketing - a seasoned agency-side expert with experience in SEO, paid search, copywriting, events, lead gen and beyond. Having led a sales and marketing team in the luxury brand space before joining Fox Agency, Hollie brings over 15 years of experience to the role. Now driving marketing, PR and new business across Europe and the US, she's all about keeping things dynamic, strategic and, most importantly, delivering on the agency's ambitious growth plans. So, without further ado, let’s spend five minutes with Hollie.

Read article

Organic Social Isn’t Failing – Low-Value Content Is

Organic social media has been declared “dead” many times over the past few years. But the problem isn’t the platforms – it’s the content brands are putting on them. Josh Boot, our Head of Organic Performance, explains why organic social media isn’t failing and how B2B brands can regain attention by prioritising authenticity, usefulness, and genuine human connection.

Read article

Built for B2B Growth

Over the past year, we’ve been strengthening our approach to help ambitious B2B brands compete and scale in fast-moving technology sectors. Central to that progress has been the introduction of our vertical model, enabling our teams to combine sector knowledge, creative thinking and performance marketing to solve complex client challenges.

Read article

Should PR own AI search visibility in the LLM era?

After attending PRMoment’s GEO Masterclass, Kate O’Donnell, Associate PR Director, explores the growing role PR plays in AI search visibility. As LLMs increasingly influence B2B buying decisions, she highlights why improving GEO requires close collaboration between PR, SEO and digital teams to build stronger authority signals.

Read article

Accelerating US Growth

Over the past year, we’ve significantly strengthened how we help global B2B tech brands succeed in the US — investing in deeper expertise, broader capabilities, and programs that deliver measurable business impact. We're also not slowing down in 2026, with plans to further accelerate our growth in the North American market.

Read article

PR is having its moment – but why are decision-makers finally investing in it?

Our Associate PR Director, Kate O'Donnell, explores the renewed investment in PR at a time when most marketing budgets remain flat - and why this optimism will only last if comms leaders can clearly link reputation, discoverability and storytelling to measurable business growth.

Read article

Five minutes with Charlie Kenber

Say hello to Charlie Kenber, our Senior Campaign Strategist. With a background in copywriting, content strategy and theatre, Charlie is a natural collaborator with a strong flair for storytelling - something he brings to every campaign here at Fox Agency. So, without further ado, let’s spend five minutes with Charlie.

Read article

How B2B will succeed in 2026

Always looking ahead to new horizons and opportunities, at Fox Agency we're gifting our experts' thoughts on what 2026 will bring to B2B. Learn how you're going to win the next with these insightful predictions.