How B2B will succeed in 2026
Always looking ahead to new horizons and opportunities, at Fox Agency we're gifting our experts' thoughts on what 2026 will bring to B2B. Learn how you're going to win the next with these insightful predictions.
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Ever wondered where the magic comes from?
Season’s Greetings from everyone at Fox Agency. Here’s to the ideas, the craft and the people that bring our work to life, every day.
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Supercharging Our Worldwide Potential
We have joined Worldwide Partners (WPI) - the world’s most collaborative agency network - unlocking bigger global reach, sharper localization, and more power for our B2B tech clients. Still proudly independent. Now even more global. Learn more about this major milestone and what it all means.
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How much should you be spending on B2B marketing this year?
See how your marketing budget compares to others with our incisive guide to the latest data & analysis across B2B verticals - and which channels will be most effective in 2026.
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Industry 4.0
Five minutes with Karen Guyer
We’ve welcomed our newest Lead Consultant to our Consultancy team, Karen Guyer. Karen will be heading up the business unit for our Industry 4.0 & Connectivity vertical and brings a wealth of industry knowledge to the role. So, without further ado, let’s spend 5 minutes with Karen.
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Making our benchmark
Don’t just take our word that we’re a key player in B2B tech. No less than three benchmarking reports in 2025 all say the same. “There’s only one place where success comes before work,” Vidal Sassoon once famously remarked. “And that’s the dictionary.” Well, if this year’s B2B Marketing series of Benchmarking reports are anything to go by, here at Fox Agency we must have been working our socks off.
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Unleashing AI’s Potential in Paid Media
In today's rapidly evolving digital landscape, AI is no longer a futuristic concept - it's a present-day reality transforming how B2B tech brands approach paid media. The question isn't if you should leverage AI, but how to do so strategically and effectively to maximize performance.
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“My B2B campaign failed”
B2B campaigning is hard. Not only is it a complicated recipe to get right, but the kitchen's usually on fire, the customers are always impatient, and the restaurant owner doesn't believe in the value of food. But even when the pressure's on, there are some elements that need to be fought to include...
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From Research to Revenue
We’ve been expecting it for a while. With news of OpenAI hiring for ad engineering staff, the clearest indications that ChatGPT will launch an ad revenue stream have come. It's hardly surprising with the mass adoption of the platform whilst losses increase. So we asked our team for their thoughts. Here are their predictions...