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Industry 4.0

XTech podcast ep. 41 – AI can create content. Can it create trust?

In this episode of the XTech Podcast, Laz Shwan - Global Marketing and Communications Manager at Alfa Laval, joins Debbie Forster MBE for a conversation about what it takes to build connections and authority. They explore the pressure to capture attention in an increasingly crowded digital environment, and why the content that shapes a buying decision may have been created months before the buyer ever starts looking.
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Automotive

XTech podcast ep. 40 – Connecting the dots in automotive intelligence

In this episode of the XTech Podcast, Arnon Shafir, VP Automotive Data Intelligence and AI at Upstream, joins Debbie Forster MBE to explore how AI is changing the way automotive teams understand quality, investigate issues and make decisions. From the challenge of stitching together vast amounts of vehicle data to the rise of live digital twins, they unpack what it takes to move from experimentation to real-world impact.
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Industry 4.0

XTech XTRA podcast ep. 02 – Getting smarter about the future of B2B marketing

Karen Guyer, Lead Consultant in Industry and Connectivity, has worked with some of the world's most advanced industrial and engineering businesses. In this episode of XTech XTRA, she joins Debbie Forster MBE to discuss how industrial brands can turn complex technical capabilities into market leadership, why strong positioning matters more than ever, and how AI is reshaping the future of B2B buying journeys.
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IT & CloudSaaS

XTech podcast ep. 38 – Proof over panic

In this episode of the XTech podcast, Sean Ferguson, Director of Corporate Marketing and Communications at Securonix, joins Debbie Forster MBE to share why credibility is the most valuable currency in cybersecurity marketing. In an industry dominated by large vendors and an ongoing game of buzzword bingo, Sean explains why demonstrating real proof, collaborating with trusted partners, and engaging with practitioners are the true differentiators.
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Automotive

XTech XTRA podcast ep. 01 – When innovation accelerates, marketing can’t stall

Jessica Lambert, Lead Consultant in Automotive at Fox Agency, has worked across Hyundai, Ford and Jaguar Land Rover. She knows what it takes to navigate the complexity of automotive technology, and how easy it is for that value to get lost in translation. In the first episode of XTech XTRA, Jessica joins Debbie Forster MBE to explore why so many automotive companies struggle to communicate their innovations.

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