SaaS
XTech webinar ep. 1 – Category Creators: Launching a Brand, Defining a Market Segment
Ben Fox, Global CEO of Fox Agency, is joined by Michal Harris, SVP Global Marketing at Beyond Now and Nelson McConnell, Chief Creative & Strategy Officer at Fox Agency, to explore the unique journey of a SaaS brand – from a wholly owned subsidiary of a consultancy firm, into a fully independent global technology business.