The biggest news, expert opinions and latest B2B tech trends; we stay ahead of the game when it comes to global B2B tech insights.
In this episode, Alex Hammond, Head of Communications at Nuvei, joins Debbie Forster MBE to unpack the shifting role of communications in a world moving beyond SEO. From his unconventional path via poker tournaments to leading comms at Nuvei, Alex shares why the best stories don’t start with messaging, they start with genuine interest.
Too much B2B content focuses on selling before earning trust. Our Senior Content Copywriter, Alastair Bevan, explores why storytelling makes content more memorable, how overly commercial messaging damages credibility, and why the most effective content balances insight, objectivity, and narrative to create lasting impact with buyers.
As AI-generated content floods the internet, audiences are becoming more skeptical of anything that feels generic or mass-produced. In this article, our Senior Content Copywriter, Alastair Bevan, explores why trust matters more than ever in the AI era, the risks of prioritizing volume over value, and five practical ways brands can use AI while still creating credible, human-centered content that stands out.
In a world flooded with generic B2B content, trust has become a key differentiator. This article our Senior Content Copywriter, Alastair Bevan, explores why buyers are increasingly skeptical, how brands unintentionally widen the trust gap, and what marketers can do to rebuild credibility through relevance, consistency, and genuinely useful content.
In this episode of the XTech podcast, Sean Ferguson, Director of Corporate Marketing and Communications at Securonix, joins Debbie Forster MBE to share why credibility is the most valuable currency in cybersecurity marketing. In an industry dominated by large vendors and an ongoing game of buzzword bingo, Sean explains why demonstrating real proof, collaborating with trusted partners, and engaging with practitioners are the true differentiators.
Organic social media has been declared “dead” many times over the past few years. But the problem isn’t the platforms – it’s the content brands are putting on them. Josh Boot, our Head of Organic Performance, explains why organic social media isn’t failing and how B2B brands can regain attention by prioritising authenticity, usefulness, and genuine human connection.
The automotive industry is shifting rapidly toward software-defined vehicles, AI-powered systems, and connected platforms. Yet many brands still rely on spec sheets and feature lists to explain increasingly complex technology. Our Lead Consultant in Automotive, Jessica Lambert, is exploring why technical storytelling is becoming one of the most valuable skills in automotive marketing and how brands can better communicate the real value behind innovation.
In this episode of the XTech podcast, Marcos Colón, Director of Content and Brand at Immuta, joins Debbie Forster MBE to reflect on how B2B content is shifting. The challenge is no longer volume. It's knowing what deserves attention and communicating it in a way that reflects operational reality.
After attending PRMoment’s GEO Masterclass, Kate O’Donnell, Associate PR Director, explores the growing role PR plays in AI search visibility. As LLMs increasingly influence B2B buying decisions, she highlights why improving GEO requires close collaboration between PR, SEO and digital teams to build stronger authority signals.