How B2B will succeed in 2026
Always looking ahead to new horizons and opportunities, at Fox Agency we're gifting our experts' thoughts on what 2026 will bring to B2B. Learn how you're going to win the next with these insightful predictions.
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Fintech
XTech podcast ep. 34 – Marketing at the speed of intelligence
AI is transforming how we tell stories, build brands and reach audiences. In this episode of the XTech podcast, Mark Stiltner, Senior Director of Content and Web Marketing at Rapyd, joins Debbie Forster MBE to reveal how AI can amplify human insight, reshape SEO into GEO and open up new frontiers in fintech marketing.
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Automotive
XTech podcast ep. 33 – Rewriting the rules of the road
The automotive industry is racing towards AI, autonomy and electrification at breakneck speed. Can safety keep up? In this latest episode of the XTech Podcast, Robert Brown, Global Head of Automotive at BSI Group, shares how manufacturers are working to balance innovation, resilience, and road safety in the era of connected mobility. Listen now for a glimpse of the road ahead.
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Unleashing AI’s Potential in Paid Media
In today's rapidly evolving digital landscape, AI is no longer a futuristic concept - it's a present-day reality transforming how B2B tech brands approach paid media. The question isn't if you should leverage AI, but how to do so strategically and effectively to maximize performance.
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“My B2B campaign failed”
B2B campaigning is hard. Not only is it a complicated recipe to get right, but the kitchen's usually on fire, the customers are always impatient, and the restaurant owner doesn't believe in the value of food. But even when the pressure's on, there are some elements that need to be fought to include...
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SaaS
XTech podcast ep. 32 – Accessibility without compromise
Accessibility is moving fast - new laws, new standards, new technologies. But John Abbott, Head of Product at Recite Me, warns that chasing compliance scores or relying on automation alone is a dangerous trap. True progress comes from culture: building digital products that remove barriers and empower people.
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From Research to Revenue
We’ve been expecting it for a while. With news of OpenAI hiring for ad engineering staff, the clearest indications that ChatGPT will launch an ad revenue stream have come. It's hardly surprising with the mass adoption of the platform whilst losses increase. So we asked our team for their thoughts. Here are their predictions...
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The Enchanting World of Generative AI
Generative AI feels magical, but the real power lies in knowing when to wield it, and when to put it down. Our Head of Motion, Karl Mawdsley, is exploring where using AI in motion can add value, and where it is just plain horrible.
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The Shift Away From The Open Web
As the programmatic advertising landscape matures, one trend has taken center stage: the rapid rise of Private Marketplaces (PMPs) and Programmatic Direct (PDs). Our Media Buying Specialist, Jerry Li, is sharing why for brands seeking transparency, control, and premium inventory, PMPs and PDs have emerged as the preferred path to digital success.