Going vertical to create opportunity
Who wants an agency that claims it can do it all? Our Head of Consultancy, Alice Gilbert, is sharing why we’re focusing on eight critical industry verticals to deliver focused, industry-specific results.
Agencies (and account handlers) often need to have a broad spectrum of high-level knowledge to ensure they’re ready to work for any client, in any sector.
It makes for a varied roster, but we can’t help but think there’s a better, more relevant way to work with our clients at Fox Agency. A way to cultivate deeper understanding of specific industries, strategic thinking, greater awareness of the competitive landscape and the agility to shine a light on the latest trends and insights.
Fox Agency has been exclusively B2B tech for years. Within that we’ve forged significant sector knowledge. But it’s still a vast arena, and we want to offer even more specialist expertise for our clients.
So it’s time to make it official: we’re going vertical.
Up, and running
What does that mean? It means that we’re focusing our services on specific vertical markets. And why? Well, Steve Jobs articulated the thinking clearly:
“Do not try to do everything. Do one thing well.”
His view that great focus comes from choosing what not to do is well known. So that’s exactly the change we’re making. We’re concentrating our business and the services we provide on these eight critical industries:
Our strategy and approach is specific to every client. But what really sets us apart is having a fully integrated team of experts supporting you who are highly experienced within your world.
What it means for Fox Agency clients
By taking the vertical approach, the deeper knowledge and insights we have in these specific industries enable us to guide our clients strategically. As subject matter experts, we speak your language.
Perhaps it’s a need to increase brand awareness, enter new markets or differentiate from your competitors. It might be increasing customer demand, bringing that spark of creative genius or driving your next global marketing campaign. However complex the task, our vertical approach will bring a smarter, informed and more focused solution.
There’s a reason why our work is creatively disrupting the B2B arena. Our campaigns are winning awards because of the impact they’re having on vertical-specific client growth.
Introducing our Consultants
With verticalisation comes the need to think differently about service delivery. With that in mind, we’ve said goodbye to Client Services. Instead, we now have in place a Consultancy Team driven by our Lead Consultants – each with a laser focus on their specific vertical. They understand your world, your business, your competition and your challenges.
Changing the view of a marketing agency
Verticalisation also means shifting out of a transactional, reactive delivery mode into a more proactive way of working. We’re going beyond the immediate project, instead looking at the bigger picture from an integrated, strategic perspective, and delivering above and beyond your initial brief.
We believe that when we show clients the value we bring, we can develop long-term partnerships. We can support your evolving needs over time, and become integral to your growth journey.